The Google Cloud division of technology company Google has signed its first partnership with a professional sports team through an agreement to back NBA basketball franchise the Golden State Warriors and its new Chase Center arena.
Terms of the deal were not disclosed, but Google Cloud will serve as the Official Public Cloud Provider of the back-to-back NBA champion and a Founding Partner of Chase Center, the 18,064-seat privately financed sports and entertainment arena which is due to open in San Francisco’s Mission Bay neighbourhood later this year.
Under the agreement, the Warriors and Chase Center will collaborate with the Google Cloud team on a phased approach to create a seamless technology integration as well as ongoing exploration of opportunities to leverage technology for Warriors and Chase Center events and programming.
The partnership will also focus on ways to use Google Cloud analytics and machine learning capabilities to enhance decision-making and provide coaches, staff and players with more data-driven touch points than ever before, along with faster analysis of high volumes of data for coaching staff and front office. Google Cloud will also host the Warriors and Chase Center mobile applications, along with all data warehouses for the club and Chase Center.
“We’re excited to team up with the Warriors and help them leverage the power of cloud technology to take their player and fan experiences to the next level,” Alison Wagonfeld, chief marketing officer for Google Cloud, said.
“Our collaboration will allow them to use data analytics to enhance team and player performance, create more engaging fan experiences and deliver world-class media and entertainment.”
Google Cloud joins current Chase Center Founding Partners: Accenture, HPE, Pepsi, RingCentral, United Airlines and Naming Rights Partner Chase. The partnership covers additional sales and marketing elements related to the Warriors including radio, social media, online and in-arena when the team open Chase Center for the 2019-20 NBA season.