Basketball
Puma makes Medi Bayreuth latest Bundesliga signing
German sportswear company Puma has made its second signing in the domestic Basketball Bundesliga after agreeing a deal with Medi Bayreuth
Euroleague signs apparel deal with Kickz
Euroleague Basketball has agreed a new partnership with streetwear clothing company Kickz
Basketball Bundesliga clubs extend with main sponsors
German Basketball Bundesliga clubs Mitteldeutscher BC and Eisbären Bremerhaven have extended sponsorship deals with oil and lubricants manufacturer Puraglobe and BLG Logistics, respectively.
Puma furthers basketball plans with Brose Bamberg deal
German sportswear brand Puma has further bolstered its presence in the basketball market by agreeing a partnership with domestic Bundesliga club Brose Bamberg
Telefónica renews lead partner deal with Estudiantes Club
Spanish telco Telefónica has renewed its lead sponsor deal with Madrid-based basketball team Estudiantes Club.
Basketball Bundesliga partners with fitness brand Gymper
Germany’s Basketball Bundesliga (BBL) has entered into a partnership with the Layenberger Nutrition Group, whose Gymper fitness brand will benefit from exposure on referees’ jerseys.
Basketball Champions League to step up sponsorship sales after record-breaking Final Four
The Fiba Europe Basketball Champions League (BCL) will step up sponsorship sales after a record-breaking third season, SportBusiness Sponsorship has learned
Big3 signs jersey sponsor deal with cbdMD
US basketball league the Big3 has agreed a jersey sponsorship deal with cannabidiol (CBD) oil brand cbdMD ahead of its third season
NBA China partners with Dicos fried chicken
Taiwanese fast-food chain Dicos has signed a new partnership with NBA China, in the run-up to this year’s NBA China Games.
Wilson extends Fiba 3×3 basketball deal
Sporting goods maker Wilson has extended its 3x3 basketball partnership with Fiba, the International Basketball Federation, through 2028
Detroit Pistons partner with RingCentral
The NBA's Detroit Pistons have announced a long-term strategic partnership with cloud communications provider RingCentral
NBA teams open up international partner rights
NBA teams have taken a major step in the internationalisation of their sponsorship portfolios by opening up two international partner positions per team from next season
Salesforce takes on jersey sponsorship rights at Indiana Fever
Women’s National Basketball Association franchise the Indiana Fever has signed a multi-year jersey sponsorship deal with software company Salesforce.
Seattle Storm announces 10-year partnership with Symetra
The Seattle Storm has announced a 10-year partnership with Symetra Life Insurance Company, which will have branding on the upper left-hand shoulder of the WNBA team's jersey as part of the deal
Cleveland Cavaliers arena renamed Rocket Mortgage FieldHouse
The Cleveland Cavaliers will now play at the Rocket Mortgage FieldHouse after a renaming of the Quickens Loans Arena
AT&T logo to brand all WNBA team jerseys
US telco AT&T has signed as the first non-apparel partner to brand the jerseys of all teams in the Women’s National Basketball Association (WNBA).
Venucia, Hi-Tiger back Fiba World Cup
Chinese car brand Venucia and energy drinks brand Hi-Tiger have agreed deals to partner with this year’s Fiba Basketball World Cup in China.
Sina Golden League reaches new high with Dongfeng Qichen deal
Sina is believed to have earned about $5m (€4.4m) from the top sponsor for its Golden League 3x3 basketball competition this year, SportBusiness Sponsorship understands.