Baseball
SunTrust-BB&T bank merger will create Truist brand name
Major US bank merger will create a new corporate name for a variety of major sports facilities and events, including Atlanta's SunTrust Park
Men’s health company to sponsor MLB Father’s Day efforts
Telemedicine provider to sponsor league coverage of Father's Day, aid in awareness campaign around prostate health
Guardian Protection becomes partner of Minor League Baseball
Guardian Protection has become Minor League Baseball's official smart home security partner and the preferred partner of targeted teams in the affiliated minors across the country
RingCentral Coliseum naming rights deal confirmed
It’s official – the Oakland Coliseum, home to the NFL’s Oakland Raiders and MLB’s Oakland A’s, will now be named the RingCentral Coliseum.
The th
Choctaw Casinos & Resorts remains with Rangers for move to new ballpark
Major League Baseball franchise the Texas Rangers have agreed a multi-year partnership with Choctaw Casinos & Resorts that will ensure the two parties’ association continues for the team’s move into its…
Chicago Cubs sign power supply deal with Dynegy
MLB franchise the Chicago Cubs has signed a new partnership with US electricity supplier Dynegy
Sun-Maid pulls Fresno Grizzlies sponsorship over video
The fallout from a controversial Memorial Day video by the Fresno Grizzlies minor league baseball team continues as Sun-Maid raisins has pulled its sponsorship with the club
MLB Players Association boosts licensing, savings activity
Union licensing activity rises for third straight year as asset base builds ahead of labor deal expiration in 2021
Orioles partner up with PepsiCo
Major League Baseball franchise the Baltimore Orioles has signed a new partnership with food, snack and beverage manufacturer PepsiCo
adidas partners with Little League Baseball and Softball
adidas has signed a multi-year partnership with Little League Baseball and Softball to become an Official Sponsor and the Official Supplier of uniform, footwear and coaches' apparel
LA Angels team up with MemorialCare
Major League Baseball club the Los Angeles Angels has agreed a multi-year partnership with health system MemorialCare
Coppercraft Distillery augments growth plans with Detroit Tigers deal
Major League Baseball franchise the Detroit Tigers has agreed a multi-year sponsorship deal with Coppercraft Distillery
National adds Cubs, Giants to MLB roster
National Car Rental has broadened its portfolio of Major League Baseball partnerships by striking deals with the Chicago Cubs and San Francisco Giants
Blue Jays bank extension with TD
Major League Baseball franchise the Toronto Blue Jays has agreed a five-year extension to its partnership with TD Bank.
TD has served as the Official Bank of the Blue Jays for 13 years
DKNY launches Major League Baseball collection
Fashion label DKNY SPORT has launched an ongoing product partnership with Major League Baseball
MLB extends partnership with Scotts Miracle-Gro
Major League Baseball has extended its partnership with US lawn care brand Scotts Miracle-Gro
San Francisco Giants team up with Fanatics for retail shops
The San Francisco Giants have announced a 10-year omnichannel retail partnership which grants Fanatics the rights to operate all Giants Dugout Store locations, including the team's flagship store located…
T-Mobile extends MLB partnership
Major League Baseball has today (Tuesday) agreed a four-year extension to its partnership with telco T-Mobile