HomeNewsNewsClothing - Non SportsBaseballUSA

DKNY launches Major League Baseball collection

Fashion label DKNY SPORT has launched an ongoing product partnership with Major League Baseball.

Under the deal, DKNY has created a sport-inspired collection “with a modern, feminine edge” for all 30 MLB teams.

To bring the collaboration to life, DKNY will host a large-scale VIP launch event in partnership with MLB on Opening Day 2019.

From March 28, the ‘DKNY SPORT X MLB’ collection will be available to fans from DKNY’s and MLB’s online outlets, fanatics.com, Macy’s, and selected ballparks throughout the US.

Most recent

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.

The InterContinental Hotels Group (IHG) acquired Official Sponsor rights to the US Open tennis championship in a five-year deal with the United States Tennis Association.

US tech giants GoDaddy and Uber have made significant investments in the Official Partner tier for the ICC Cricket World Cup.