American Football

Chinese consumer electronics company TCL is aiming to boost brand awareness and promote its expanded television product range through its sponsorship agreement with the National Football League. Matthew Williams reports.

Michelob Ultra created a golf-themed Super Bowl advertising campaign inspired by the cult 1980s movie Caddyshack which encouraged viewers to pre-order their big-game beer stocks

Portland-based agency Opinionated created a Patrick Mahomes-fronted campaign to promote the launch of a new signature shoe

Verizon and the National Football League have agreed a five-year deal that makes Verizon the coach-to-coach communications carrier across all 30 NFL stadiums

German workwear manufacturer and retailer Engelbert Strauss has been named sponsor of the National Football League's Kansas City Chiefs, marking the first multi-year agreement by the 2023 Super Bowl participants…

The National Football League's Las Vegas Raiders have partnered with Boyd Gaming, making Boyd's 10 Las Vegas Valley casinos the official and exclusive local casinos of the Raiders and Allegiant Stadium

The National Football League and Canadian rapper Drake's apparel brand October's Very Own (OVO) have announced a collaboration that will feature NFL-licensed apparel of select teams

The University of Louisville and locally-based L&N Federal Credit Union have signed a 20-year, $41m (€37.8

Little Caesars, the Detroit-based, nationwide pizza chain, became the official pizza sponsor of the NFL in 2022, a sponsorship held by rival Pizza Hut for the previous four years

Nissan continued their sponsorship of the highly prestigious Heisman Trophy, presented to the best college football player every year since 1935, into 2022

The rebooted XFL has secured a commercial boost by landing ZOA Energy as its official and exclusive energy drink

The National Football League's New York Jets are seeking a receiver — an appointed third party to oversee asset preservation — after the team says sports streaming operator FuboTV and subsidiary Fubo Spo…

The rebooted XFL has secured a multiyear partnership with ticketing giant Ticketmaster, which will facilitate ticketing for all 43 games of the XFL season next year, including 40 regular-season games, …

In September 2021, the LA Rams and automotive partner Porsche teamed up with cornerback Jalen Ramsey and the team’s famous Mariachi Band - which plays at each home game and is unique in the NFL.

For the 2021 NFL season, sponsor Pepsi expanded its multi-faceted ‘Made for Football Watching’ programme. Ai

In November and December 2021 EA Sports leveraged its partnership with the NFL through an engaging, original campaign which saw football legend Peyton Manning take on the role of a ‘Madden Ratings Adjustor’. A

In February 2022, leveraging its NFL partnership rights around Super Bowl LVI, quick service brand Subway rolled out an activation around the current collectibles trend in the form of a campaign and new…

In January 2021 the Los Angeles Rams teamed up with sponsor Ball Corporation for an art-led mural ‘Forever LA’ stadium installation led activation based around an artwork made from recycled aluminium cup…