American Football

American Football
Gambling

The NFL has ushered in the new year by announcing that Caesars Entertainment will be its inaugural Official Casino Partner in a deal worth a reported $30m (€26m) a year.
American Football
Tyres

Tyre manufacturer Goodyear has renewed its title sponsorship of the annual Cotton Bowl Classic college American football game
American Football
Food - Fresh Food

Eat Rite Foods, a healthy foods producer, has been revealed as a new partner of the ownership group behind the Buffalo Bills NFL American football franchise and Buffalo Sabres NHL ice hockey team
American Football
Financial Services - Other

Personal finance company SoFi has signed on as the new title sponsor of college American football game the Hawai‘i Bowl.
American Football
Oil & Gas

Retail gas brand 76 has extended its role as the presenting sponsor of the Pac-12 college sport conference’s American football championship game.
American Football
Restaurants

The Dunkin' quick service restaurants brand, the Official Coffee of the New York Giants, has signed a one-year promotional partnership with the NFL club’s running back Saquon Barkley.
American Football
Video Games

Video game platform PlayStation will return as title sponsor of the Fiesta Bowl, one of the annual College Football Playoff games, as part of a multi-year agreement with broadcast network ESPN
American Football
Gambling

The Seattle Seahawks NFL franchise has signed a new Official Partner deal with Snoqualmie Casino
American Football
Sports Equipment

The new Alliance of American Football competition has signed a multi-year partnership with sports equipment manufacturer Riddell Sports Group
American Football
Supermarkets

NFL American football team the Washington Redskins has entered into a partnership with supermarket chain Safeway