American Football

P&G detergent brand Tide used the start of the 2019 NFL – and its NBC media partnership – to kickstart a national debate about the best night to do laundry.

Colin Kaepernick remains excluded from the National Football League but the high-profile quarterback is making a virtual return in EA Sports' Madden NFL 21 video game

The National Football League's Las Vegas Raiders have named real estate technology company Homie as the official real estate partner of the team.

The National Football League's Las Vegas Raiders have missed out on a potential 10-year, $30m commercial partnership with the Southern Nevada Water Authority due to the financial impact of the global Covid-19…

To drive awareness of the brand and promote its new GV80 SUV, premium auto maker Genesis activated at Super Bowl 2020 with a campaign starring John Legend and Chrissy Teigen.

Align Technology builds sports sponsorship ties with league-level deal

Sandwich chain fills league's QSR, fast-casual categories

NFL team ends ties with Pepsi archrival Coca-Cola

The Edmonton-based Canadian Football League team will officially no longer be called the Eskimos following a review of the moniker, the franchise has confirmed

Agreement continues recent run of dealmaking for NFL team in new home

Global sports headware and clothing apparel firm New Era Cap Company has asked the Buffalo Bills to be released from its naming-rights agreement with the National Football League team.

Global licensed sports merchandise manufacturer and retailer Fanatics has signed a long-term deal to become the official omnichannel retail partner of Tepper Sports & Entertainment (TSE)

The National Football League's Tampa Bay Buccaneers have signed up hard seltzer brand Mighty Swell as a team sponsor. The deal will run across the 2020 NFL season

The National Football League's Denver Broncos have brought in US online gaming operator BetMGM as their latest sports betting partner in a multiyear deal

In February 2019, Hyundai leveraged its on-site rights ahead of Super Bowl LIII in Atlanta to tell multiple brand and product stories through a range of communal and one-on-one experiences.

The National Football League's Las Vegas Raiders have signed a wide-ranging partnership with leading international brewing company Molson Coors.

Move designed to be both safety enhancement and new revenue driver