American Football

Features

Raising global brand awareness and technology showcasing is key to Swiss luxury watchmaker Hublot’s sponsorship strategy.

Motor oil company Castrol is paying a higher fee per year for its renewed deal with the National Football League (NFL) after rights to activate the partnership in Mexico and run a fantasy football competition were added to the new contract.

The National Football League’s International Series generated a 35 per cent increase in sponsorship income in 2013 compared to 2012, Marc Reeves, the league’s international commercial director, told Sports Sponsorship Insider this month.

It’s amazing what $10m will and won’t get you these days. T

The San Francisco 49ers National Football League franchise is close to selling out all ten of its Founding Partner positions for its new home ground, Levi’s Stadium.

The role of National Football League Official Headset Partner could be permanently sidelined following the American football body’s $400m (€301m), five-year Game Console, Tablet and PC Operating System dea…

Location is key to signing a stadium naming rights sponsor as deals tend to be focused locally. But, just because a stadium is located in one of the enterprise hotspots in the world's most advanced naming rights market doesn't mean brands are lining up to plaster their logo over it as the NFL's 49ers have discovered. Contains data table on NFL naming rights deals.

SAN FRANCISCO 49ers is struggling to land a naming rights deal that has been earmarked to pay for a large chunk of the cost of its new stadium

CURRENT MANCHESTER UNITED shirt sponsor Aon signed up as an official partner of the National Football League (NFL) in the UK, October 23

MUSCLEPHARM CORPORATION, the Nevada-based nutritional supplement company, signed a one-year sponsorship deal with “NFL superstar and sports social media trendsetter” Chad Ochocinco, a wide receiver for…