American Football
Fortnite Stadium – Verizon & the NFL
In February 2021, the NFL restricted the live stadium attendance for the Super Bowl, so Verizon sought to keep fans connected via a 5G experience mash-up inside the Fortnite battle royale game.
Anything But Ordinary – Microsoft & the NFL
Running through the 2019-20 season and culminating around Super Bowl LIV in Miami, Microsoft’s multi-channel, 360-degree campaign aimed to show how the Surface tablet helps people be anything but ordinary.
Rollin With Juju – Pepsi & the NFL/Pittsburgh Steelers
In September 2020, Pepsi activated its NFL partnership with a team-focused strand of its league-wide ‘Made for Watching Football’ activation that offered Steelers fans alternative engagement opportunities at a time of limited access to Heinz Field.
Virtual Pro Bowl – EA Sports & the NFL
In October 2020, the NFL cancelled the 2021 Pro Bowl under the pressures of the pandemic. Instead, long-time NFL gaming partner EA Sports transformed the Pro Bowl into a star-studded real-time gaming event.
Notre Dame sitting out EA game revival until NIL rules clarified
Swarbrick, Kelly give strong support to greater player NIL rights
Rantin’ & Raven – CoverGirl & the NFL
In 2017, NFL official beauty partner CoverGirl created first all-female pre-game show to tackle sports media stereotypes and speak directly to the 69 million female American Football fans.
Lambeau Leap Day – Bose & the NFL/Green Bay Packers
On February 29th, 2020, Bose teamed up with NFL franchise the Green Bay Packers and quarterback Aaron Rodgers to offer 29 fans to attempt their own version of the famous ‘Lambeau Leap’ celebration.
NFL signs up OId El Paso as sponsor in UK for second year running
The National Football League has signed a new digitally-focused sponsorship deal with General Mills-owned Mexican food brand Old El Paso
FCF strikes unique sponsorship with Progressive
Insurance giant to sponsor new fifth down of play in start-up football league
FBC Mortgage acquires on-field rights at University of Central Florida facility
US Mortgage lender FBC Mortgage has become the field sponsor at the ‘Bounce House’, the home of the University of Central Florida’s (UCF) NCAA American football team, the UCF Knights.
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5G Stadium Experience – Verizon & NFL
At 2020’s Super Bowl LIV in Miami, NFL telecoms partner Verizon showcased the capability of 5G with an immersive experience.
Genius Sports strikes sports betting data partnership with The Spring League
Sports data and technology company Genius Sports has announced an exclusive sports betting data partnership with professional developmental American football league The Spring League
Courtyard Super Bowl Sleepover – Marriott & the NFL
For the 2019-20 NFL season, hotel partner Courtyard by Marriot’s season-long activation programme climaxed with the fifth iteration of its ‘Super Bowl Sleepover’ contest.
Typical American – Budweiser & the NFL
Budweiser’s 2020 Super Bowl campaign was a patriotic, 60-second commercial driving home the message that the American spirit is still alive and thriving.
Samsung strikes partnership with SoFi Stadium, Hollywood Park
Samsung has signed a multiyear, multifaceted partnership with SoFi Stadium and the surrounding 298-acre sports and entertainment district Hollywood Park
Laundry Night – Tide & NFL
P&G detergent brand Tide used the start of the 2019 NFL – and its NBC media partnership – to kickstart a national debate about the best night to do laundry.
EA Sports adds Kaepernick to Madden NFL 21 video game
Colin Kaepernick remains excluded from the National Football League but the high-profile quarterback is making a virtual return in EA Sports' Madden NFL 21 video game