Video Games
Omega swings it again
Stephen Urquhart, president of the luxury watch brand Omega, provided Sports Sponsorship Insider with a great marketing insight when he said that the only sponsorship that clearly moved sales of its watches was Omega’s James Bond deal.
Indianapolis Colts resumes fantasy game initiative
Appliance, electronics and furniture retailer hhgregg has renewed its partnership with NFL American football team Indianapolis Colts for the Endless Blitz free game app.
NBA’s Magic fulfils fantasy with FanDuel deal
NBA basketball franchise Orlando Magic has entered into a sponsorship deal with one-day fantasy sports company FanDuel.
Premier League extends EA Sports partnership
The English Premier League, the top division of football in the country, has extended an existing agreement with video game developer EA Sports through to the end of the 2018-19 season.
Everton switches on Power8 partnership
English Premier League football club Everton has agreed a one-year partnership with gaming technology provider Power8 for the 2014-15 season.
PlayStation lands Top Rank Boxing shot
Sony Computer Entertainment has agreed a deal to become the official gaming partner of boxing promoter Top Rank Boxing in a move that will promote its PlayStation games consoles.
Referees body PGMOL teams up with EA Sports
Professional Game Match Officials Limited (PGMOL), the operating body for football referees in England, has agreed a sponsorship deal with video games company Electronic Arts and its EA Sports brand until the end of the 2018-19 season.
Kabam in record naming rights deal for California Memorial Stadium
Mobile gaming company Kabam has sealed a 15-year naming rights agreement for the University of California, Berkeley’s California Memorial Stadium.
French state lottery extends backing of UCI ProTeam
French state lottery organisation Française des Jeux has extended its title sponsorship of UCI ProTeam cycling outfit FDJ.fr through 2016.
Sounders extend Xbox sponsorship
Major League Soccer franchise Seattle Sounders has extended its shirt sponsorship deal with Microsoft’s console brand Xbox for a further season.
Everton remains on EA’s team for Fifa 14
Everton has become the latest English Premier League football club to commit to video games manufacturer EA Sports and its flagship Fifa game after signing a two-year extension to its deal.
Borussia Dortmund extends EA Sports deal
German 1.Bundesliga football club Borussia Dortmund has extended its partnership with video games company Electronic Arts to retain its EA Sports brand as an official partner for the 2013-2014 season.
Southampton becomes latest EA Sports partner
English Premier League football team Southampton has announced a one-year partnership with video games company Electronic Arts that will make its EA Sports brand the club’s official video gaming partner.
Liverpool joins EA Sports football roster
English Premier League club Liverpool has reached a three-year partnership with video games company Electronic Arts.
Barcelona scores double deal with EA Sports and Replay
Spanish Liga champion Barcelona has bolstered its commercial portfolio by signing a three-year deal with EA Sports and a four-year agreement with Italian designer Fashion Box's Replay brand.
City retains EA Sports partnership
English Premier League football club Manchester City has agreed a three-year extension to its partnership with video games company Electronic Arts.
Tokyo 2020 enhances corporate support for Olympic bid
Tokyo 2020 has further expanded the roster of commercial partners for its bid to host the Summer Olympic Games by announcing interactive entertainment company Sega and life insurance firm Nippon as official bid partners.
Microsoft scores touchdown with major NFL deal
The NFL has secured a new partnership with Microsoft worth $400m (€310m) over five years, according to widespread US media reports.