Video Games

Daily fantasy sports company DraftKings has agreed a multi-year partnership with Major League Soccer.

Video game developer EA Sports has agreed to become the official video game partner of Spanish Liga football club Real Madrid.

Daily fantasy sports website Draft Ops has secured a commercial partnership with NHL ice hockey team New York Islanders and its Barclays Center home arena.

French lottery Française des Jeux has become the first company to commit financial backing to Paris’ bid to host the 2024 Olympic Games.

DraftKings has extended its sponsorship of North American ice hockey franchise Los Angeles Kings, while the fantasy sports games company has also secured a long-term partnership with the NHL team’s Staples Center home.

Fantasy sports gaming company FanDuel has enhanced its presence in the North American NBA basketball league through signing multi-year partnerships with 13 individual franchises.

Fantasy sports brand DraftKings has signed a five-year deal to become a Signature Partner of the Madison Square Garden Company, the commercial rights-holder for the Madison Square Garden arena and its sports teams.

Fantasy sports gaming firm DraftKings has continued its partnership drive with major sporting properties by agreeing a multi-year deal with the Madison Square Garden Company.

Fantasy sports operator DraftKings has agreed a deal to become the presenting sponsor of the 2015 Belmont Stakes Racing Festival, a US horseracing event run by the New York Racing Association.

Sony Computer Entertainment Europe has today (Thursday) extended its top-tier sponsorship agreement for the Uefa Champions League club football competition.

The Spanish Football League (LFP) has expanded its partnerships with Chinese football accessories company Sockatyes and computer game company Konami.

Fantasy sports operator DraftKings has teamed up with the Nascar North American stock car-racing series.

US fantasy sports games company FanDuel has secured a major presence in American football by signing multi-year sponsorship agreements with 15 NFL teams.

Chinese health and nutrition company Kingdomway has secured a sponsorship agreement with the Spanish Football League (LFP).

Online fantasy sports company DraftKings has agreed a multi-year extension to its partnership with Major League Baseball, which has also renewed terms with four of its leading on-field apparel providers.

Online daily fantasy sports operator Major League Fantasy has unveiled a partnership with the Golden State Warriors NBA basketball team in North America.