Video Games

Video game company EA Sports has extended its Global Sponsor agreement with LaLiga champions Real Madrid and made Cristiano Ronaldo the cover star of Fifa 18.

Online gaming operator Interwetten has linked up with German Bundesliga football club TSG Hoffenheim, while rival Eintracht Frankfurt has sealed an extension to a deal with German railway service Rhein-Main-Verkehrsverbund (RMV).

Spanish LaLiga football club Valencia has agreed sponsorship deals with Italian car manufacturer Alfa Romeo and video game developer Konami.

Video game developer EA Sports has expanded its partnership with the English Football League, which operates the three club divisions below the top-tier Premier League, to become the first sponsor of the organisation’s new iFollow streaming service.

Video game developer EA Sports has extended its partnership with Spanish LaLiga football club Real Madrid.

Italian Serie A football club Juventus has agreed a three-year deal that will make Japanese video games developer Cygames its first back-of-shirt sponsor.

Microsoft-owned games console brand Xbox has entered into a partnership with Spanish LaLiga football club Real Madrid.

Euroleague Basketball, which organises continental club competitions in Europe, has become the latest partner of daily fantasy sports operator DraftKings.

German Bundesliga football club Werder Bremen has entered into a partnership with Asian online gaming company Heji18.com.

Stoke City has become the latest English Premier League football club to secure an official sleeve sponsor after agreeing a deal with mobile football management game Top Eleven.

The Women’s National Basketball Association has entered into a partnership with fantasy sports gaming company FanDuel.

Italian Serie A football club Juventus has entered into a regional partnership with Ballr, an engagement technology company that specialises in fantasy sports.

LaLiga, which operates the top two divisions of Spanish football, has entered into a partnership with Ballr, an engagement technology company that specialises in fantasy sports.

North American team Echo Fox has broken fresh ground for the esports market by agreeing an apparel partnership with gaming brand J!nx.

Sony-owned gaming brand PlayStation has agreed a multi-year deal to become title sponsor of the Fiesta Bowl college American football game.

Asian online gaming entertainment platform F66.com has signed on as title sponsor of the 2017 German Masters snooker tournament.