Telecoms
Low TV ratings hit CLT20 title sponsorship values
Consistently low television ratings in India and a consequent lack of interest in advertising media are the main factors behind a crash in title sponsorship value for cricket’s Champions League T20 (CLT20).
Atletico de Kolkata dials up Aircel backing
Indian telecommunications company Aircel has signed on as the principal sponsor of Indian Super League football franchise Atlético de Kolkata.
Huawei shirt deal heralds shift in strategy for Galatasaray
Turkish Super Lig football club Galatasaray has signed a shirt sponsorship deal with Chinese telecommunications company Huawei in an agreement that marks a shift in commercial strategy for the Istanbul giant.
Botswana Premier League stays connected with naming sponsor
Botswana Telecommunications Corporation (BTCL) has signed a three-year extension to its title sponsorship deal with the Botswana Premier League football competition.
Oppo connects with Champions League T20
The Indian subsidiary of Chinese smartphone brand Oppo has sealed title sponsorship rights for the upcoming edition of the Champions League T20 club cricket tournament.
No change to Eredivisie portfolio value, despite new deals
Sponsorship revenue for the Eredivisie, the top-tier league of football in the Netherlands, has continued to plateau for the 2014-15 season, despite the return of Dutch telecommunications company KPN and the renewal of two deals in the summer break.
Kings XI Punjab bags sponsorship pair
Indian Premier League cricket team Kings XI Punjab has agreed sponsorship deals with budget airline AirAsia India and smartphone manufacturer HTC Mobiles ahead of its participation in the Champions League T20 international club competition.
Manchester City connects with MTN Cameroon
English Premier League champion Manchester City has announced a two-year partnership with the Cameroonian branch of South African-based telecommunications provider MTN.
Barcelona teams up with Advan
Indonesian mobile phone manufacturer Advan has agreed a sponsorship deal with Spanish Liga football club Barcelona.
Qbao.com enhances Spanish Liga presence with Rayo Vallecano deal
Chinese mobile and internet technology company Qbao.com has made further inroads into the Spanish Liga football market by securing shirt sponsorship rights with Rayo Vallecano for the 2014-15 season.
Mobilis secures Algerian FA deal
Telecommunications company Mobilis has agreed a five-year deal, from 2014-15 to 2017-18, with the Algerian Football Association, according to the Telecompaper news website.
Oi connects with NBA Global Games Rio
Brazilian telecommunications company Oi has sealed a deal to become the presenting sponsor of the NBA Global Games Rio 2014 basketball match.
Cagliari nets shirt sponsorship double
Italian Serie A football team Cagliari has agreed shirt sponsorship deals with banking group Intesa Sanpaolo and telecommunications company Tiscali.
Telecom Italia expands MotoGP partnership
Telecommunications company Telecom Italia has renewed its partnership with the MotoGP World Championship through 2016 to include title sponsorship of the motorcycling series’ San Marino race.
Huawei connects with Lithuanian basketball
Chinese telecommunications company Huawei has agreed a sponsorship deal with the Lithuanian Basketball Federation (LKF).
Big Bash champion signs up new principal partner
Australian telecommunications company Amcom has signed up as the new joint principal partner of the Perth Scorchers, the reigning champion of the Big Bash League Twenty20 cricket competition.
CenturyLink connects with Denver Broncos
American communications company CenturyLink has reached a three-year deal to become an official partner of the Denver Broncos, effective from the 2014 NFL American football season.
Telstra connects with FFA for All-Star game
Football Federation Australia has reached an agreement for telecommunications company Telstra to be the front-of-shirt sponsor when its A-League All Stars play Italian Serie A champion Juventus at Sydney’s ANZ Stadium on August 10.