Telecoms
Videotron takes naming rights for new Quebec City arena
Canadian communications group Quebecor has secured the naming rights to the new Quebec City Arena for its Videotron cable and wireless business.
IPL’s Knight Riders secure new principal sponsor for title defence
Reigning Indian Premier League champion the Kolkata Knight Riders has struck a deal for Chinese mobile phone manufacturer Gionee to replace rival Nokia as the team’s principal sponsor in the Twenty20 cricket competition.
Partizan Belgrade connects with Telekom Srbija
Serbian SuperLiga football team Partizan Belgrade has agreed a shirt sponsorship deal with telecommunications provider Telekom Srbija.
Huawei broadens football portfolio with Panamanian deal
Chinese telecommunications company Huawei has signed a four-year sponsorship deal with the Panama Football Federation (FEPAFUT).
Claro enhances tennis presence with Miami Open deal
Claro, a subsidiary of Latin American telecommunications company América Móvil, has expanded its presence in professional tennis by striking a deal to become a sponsor of the 2015 Miami Open.
West Ham connects with Lycamobile extension
Pre-paid mobile SIM card provider Lycamobile has extended its partnership with English Premier League football club West Ham United.
Trail Blazers book CenturyLink partnership
US telecommunications company CenturyLink has reached a sponsorship agreement with NBA basketball team the Portland Trail Blazers.
BT signs first Premier League partnership with QPR
UK telecommunications company BT has secured its first commercial partnership in the English Premier League club football competition by entering into a deal with Queens Park Rangers.
Qatar FA reconnects with Ooredoo for Emir Cup
Qatari telecommunications company Ooredoo has signed an extension to its partnership agreement with the Qatar Football Association.
TIM establishes extended connection with Serie A
Telecommunications company Telecom Italia (TIM) has secured an extension to its long running partnership with Lega Serie A, which encompasses title sponsorship of Serie A, the top division of Italian football, and other competitions.
Samsung secures NHL partnership
Mobile phone manufacturer Samsung has struck a partnership with the NHL North American ice hockey league.
BT links up with F1 team Williams
UK telecommunications company BT has agreed a multi-year partnership with the Williams Formula One motor-racing team.
Ooredoo claims first with Real Madrid partnership
Telecommunications company Ooredoo has secured a commercial partnership with Uefa Champions League holder Real Madrid in Algeria.
Qualcomm connects with Mercedes
US wireless technologies specialist Qualcomm has secured a multi-year deal to become the official technology partner of Formula One motor racing champion Mercedes.
O2: A digital strategy for the Rugby World Cup
Telecommunications brand O2 is pursuing a three-pronged sponsorship strategy led this year by the activation of its England national rugby team rights in advance of the 2015 Rugby World Cup.
Change of leadership key to Portuguese Liga title deal
Portuguese telecommunications company NOS has signed a three-and-a-half year deal to become title sponsor of the Portuguese Primeira Liga, the country’s top-tier football league.
Telefonica partners with Barcelona in Latin America
Spanish Liga football club Barcelona has reached a deal with Telefónica to make the telecommunications company a regional partner in Latin America for the next three seasons.
Tokyo 2020 hits mark with opening deals
The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) has hit its asking price on its first top-tier domestic deals for the 2020 Games.