Telecoms & Media
Huawei Spain: Brand recognition focus of Atlético deal
Chinese telecommunications company Huawei aims to use football sponsorship to increase brand awareness and drive sales in the Spanish market.
Huawei enters US sports market with Redskins tie-up
Chinese telecommunications company Huawei has concluded its first major sports sponsorship deal in the US by agreeing a multi-year partnership with NFL American football team the Washington Redskins.
Metz boosts commercial portfolio with double deal
French Ligue 1 football club FC Metz has entered into new partnerships with telecommunications company Orange and the Blue Habitat subsidiary of domestic real estate firm Blue Group.
Ajax Cape Town calls in Huawei shirt deal
South African Premier Soccer League team Ajax Cape Town has reached a two-year agreement to make Chinese telecommunications company Huawei its official shirt sponsor.
Chelsea connects with Vietnamese mobile partner
English Premier League football club Chelsea has entered into a partnership with Vietnamese mobile network operator Vietnamobile.
Yezz adds Lille to Ligue 1 sponsorship portfolio
Lille has become the second French Ligue 1 football club this month to enter into a shirt sponsorship deal with American mobile telephone manufacturer Yezz.
Liga ACB stays connected with Orange
Telecommunications company Orange has signed a two-year extension to its partnership with Liga ACB, the top basketball competition in Spain.
Bordeaux calls in Yezz sponsorship
French Ligue 1 football team Girondins de Bordeaux has agreed a shirt sponsorship deal with American mobile phone manufacturer Yezz.
CenturyLink pitches in at Minnesota Twins training base
US telecommunications company CenturyLink has strengthened its ties with the Minnesota Twins by becoming the naming partner of the Major League Baseball team’s training facility.
Low TV ratings hit CLT20 title sponsorship values
Consistently low television ratings in India and a consequent lack of interest in advertising media are the main factors behind a crash in title sponsorship value for cricket’s Champions League T20 (CLT20).
Atletico de Kolkata dials up Aircel backing
Indian telecommunications company Aircel has signed on as the principal sponsor of Indian Super League football franchise Atlético de Kolkata.
Huawei shirt deal heralds shift in strategy for Galatasaray
Turkish Super Lig football club Galatasaray has signed a shirt sponsorship deal with Chinese telecommunications company Huawei in an agreement that marks a shift in commercial strategy for the Istanbul giant.
Botswana Premier League stays connected with naming sponsor
Botswana Telecommunications Corporation (BTCL) has signed a three-year extension to its title sponsorship deal with the Botswana Premier League football competition.
Oppo connects with Champions League T20
The Indian subsidiary of Chinese smartphone brand Oppo has sealed title sponsorship rights for the upcoming edition of the Champions League T20 club cricket tournament.
No change to Eredivisie portfolio value, despite new deals
Sponsorship revenue for the Eredivisie, the top-tier league of football in the Netherlands, has continued to plateau for the 2014-15 season, despite the return of Dutch telecommunications company KPN and the renewal of two deals in the summer break.
Kings XI Punjab bags sponsorship pair
Indian Premier League cricket team Kings XI Punjab has agreed sponsorship deals with budget airline AirAsia India and smartphone manufacturer HTC Mobiles ahead of its participation in the Champions League T20 international club competition.
Manchester City connects with MTN Cameroon
English Premier League champion Manchester City has announced a two-year partnership with the Cameroonian branch of South African-based telecommunications provider MTN.
Barcelona teams up with Advan
Indonesian mobile phone manufacturer Advan has agreed a sponsorship deal with Spanish Liga football club Barcelona.