Telecoms & Media
TIM establishes extended connection with Serie A
Telecommunications company Telecom Italia (TIM) has secured an extension to its long running partnership with Lega Serie A, which encompasses title sponsorship of Serie A, the top division of Italian football, and other competitions.
Samsung secures NHL partnership
Mobile phone manufacturer Samsung has struck a partnership with the NHL North American ice hockey league.
BT links up with F1 team Williams
UK telecommunications company BT has agreed a multi-year partnership with the Williams Formula One motor-racing team.
Ooredoo claims first with Real Madrid partnership
Telecommunications company Ooredoo has secured a commercial partnership with Uefa Champions League holder Real Madrid in Algeria.
Qualcomm connects with Mercedes
US wireless technologies specialist Qualcomm has secured a multi-year deal to become the official technology partner of Formula One motor racing champion Mercedes.
O2: A digital strategy for the Rugby World Cup
Telecommunications brand O2 is pursuing a three-pronged sponsorship strategy led this year by the activation of its England national rugby team rights in advance of the 2015 Rugby World Cup.
Change of leadership key to Portuguese Liga title deal
Portuguese telecommunications company NOS has signed a three-and-a-half year deal to become title sponsor of the Portuguese Primeira Liga, the country’s top-tier football league.
Telefonica partners with Barcelona in Latin America
Spanish Liga football club Barcelona has reached a deal with Telefónica to make the telecommunications company a regional partner in Latin America for the next three seasons.
Tokyo 2020 hits mark with opening deals
The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) has hit its asking price on its first top-tier domestic deals for the 2020 Games.
Huawei’s busy week continues with Club America deal
Chinese telecommunications company Huawei has struck a sponsorship deal with Mexican Liga MX top-tier football team Club América.
Benfica joins Huawei portfolio
Chinese telecommunications company Huawei has expanded its portfolio in sport by linking up with Benfica, the most popular football club in Portugal.
Norway’s Valerenga latest European club to connect with Huawei
Chinese telecommunications company Huawei has reached an agreement to become the main sponsor of Norwegian Tippeligaen football team Valerenga.
TIM enhances Campeonato Brasileiro standing with double deal
Brazilian telecommunications company TIM has further strengthened its considerable presence in the Campeonato Brasileiro Série A football league by signing one-year sponsorship agreements with Coritiba and Atletico Paranaense.
Tokyo 2020 makes first sponsorship connection with NTT
Organisers of the Tokyo 2020 Olympic Games have announced Nippon Telegraph and Telephone as the event’s first official gold partner.
Huawei moves into South African rugby with wide-ranging deal
Chinese telecommunications company Huawei has furthered its presence in the South African sports market by agreeing a sponsorship deal with the country’s top five rugby union teams.
CBF secures long-term connection with Vivo
The Brazilian Football Confederation (CBF) has sealed an eight-year extension to its sponsorship agreement with telecommunications brand Vivo, part of the Telefonica Group.
Principal sponsor HTC extends with IPL’s Kings XI
The Kings XI Punjab Indian Premier League Twenty20 cricket franchise has unveiled telecommunications company HTC as its principal sponsor for the 2015 season.
Globacom reconnects with CAF
Nigerian telecommunications company Globacom has extended its headline sponsorship of the Confederation of African Football’s annual awards event for four years until 2018.