Sporting Goods

Dutch Eredivisie football club Feyenoord has signed a five-year kit deal with sportswear giant Adidas, effective from July 2014.

UK Athletics has confirmed Nike as its official sportswear partner in a seven-year deal running from 2014 until the end of 2020.

Apparel manufacturer Centurion Rugby has reached a deal with Rugby League World Cup 2013 to provide kit for match officials at the tournament.

UK Athletics will switch its kit deal from Adidas to Nike next year after a Dutch court rejected a claim from its current partner, according to the Daily Telegraph newspaper.

German Bundesliga basketball team TBB Trier has signed a three-year kit deal with Chinese sportswear manufacturer Peak.

The Paraguayan Football Association (APF) has agreed a five-year extension to its partnership with Adidas.

Sports performance brand Asics has agreed a six-year deal to become the official apparel sponsor of the South African Rugby Union (SARU).

UCI WorldTour cycling outfit Team Sky has extended its partnership with Pinarello by three years to take its co-operation with the Italian bike manufacturer into a seventh season.

Italian Serie A football club Inter Milan has announced a 10-year extension to its kit partnership with Nike.

A further two brands are expected to sign on as sponsors of the Badminton World Federation’s Major Events in the coming months, with the federation having settled on a target of five brands for what is a new sponsorship category.

Bicycle manufacturer Bianchi has agreed a deal to become the technical sponsor and official partner of UCI World Tour team Belkin Pro Cycling.

Adidas has retained its position as the official match ball provider to the German 1.Bundesliga and 2.Bundesliga football leagues after agreeing a new contract from the 2014-15 season until the end of the 2017-18 campaign.

The Hockey India governing body has appointed Shiv Naresh as its apparel partner for its national teams, along with the Hockey India League club competition.

Clothing brand Henri Lloyd has expanded its association with the Clipper Round the World Yacht Race to take on title sponsorship of a boat in the endurance sailing event.

Motorcycling wear manufacturer RST has agreed an exclusive deal to become the official safety partner of the inaugural 2013 Isle of Man Classic TT event.

Swimwear manufacturer Speedo has renewed its partnership with the China Swimming Association until 2017.

Mixed martial arts organisation the Resurrection Fighting Alliance has agreed a multi-year sponsorship deal with Adidas, according to the Las Vegas Review-Journal newspaper.

German 1.Bundesliga football club Hertha Berlin has agreed a 10-year extension to its kit partnership with Nike, which will come into effect in 2015 and run until at least 2025.