Sporting Goods
Feyenoord returns to Adidas
Dutch Eredivisie football club Feyenoord has signed a five-year kit deal with sportswear giant Adidas, effective from July 2014.
UK Athletics signs off on long-term Nike deal
UK Athletics has confirmed Nike as its official sportswear partner in a seven-year deal running from 2014 until the end of 2020.
Centurion Rugby to kit-out World Cup referees
Apparel manufacturer Centurion Rugby has reached a deal with Rugby League World Cup 2013 to provide kit for match officials at the tournament.
Court ruling paves way for UK Athletics’ Nike deal
UK Athletics will switch its kit deal from Adidas to Nike next year after a Dutch court rejected a claim from its current partner, according to the Daily Telegraph newspaper.
Peak to kit out TBB Trier
German Bundesliga basketball team TBB Trier has signed a three-year kit deal with Chinese sportswear manufacturer Peak.
Paraguayan FA retains Adidas backing
The Paraguayan Football Association (APF) has agreed a five-year extension to its partnership with Adidas.
SARU names Asics as new kit partner
Sports performance brand Asics has agreed a six-year deal to become the official apparel sponsor of the South African Rugby Union (SARU).
Team Sky renews Pinarello deal
UCI WorldTour cycling outfit Team Sky has extended its partnership with Pinarello by three years to take its co-operation with the Italian bike manufacturer into a seventh season.
Inter extends long-running Nike ties
Italian Serie A football club Inter Milan has announced a 10-year extension to its kit partnership with Nike.
Three deals done, two to go for badminton federation
A further two brands are expected to sign on as sponsors of the Badminton World Federation’s Major Events in the coming months, with the federation having settled on a target of five brands for what is a new sponsorship category.
Bianchi to supply Belkin team
Bicycle manufacturer Bianchi has agreed a deal to become the technical sponsor and official partner of UCI World Tour team Belkin Pro Cycling.
Adidas retains Bundesliga ball contract
Adidas has retained its position as the official match ball provider to the German 1.Bundesliga and 2.Bundesliga football leagues after agreeing a new contract from the 2014-15 season until the end of the 2017-18 campaign.
Hockey India signs apparel deal with Shiv Naresh
The Hockey India governing body has appointed Shiv Naresh as its apparel partner for its national teams, along with the Hockey India League club competition.
Henri Lloyd to sponsor Clipper yacht
Clothing brand Henri Lloyd has expanded its association with the Clipper Round the World Yacht Race to take on title sponsorship of a boat in the endurance sailing event.
Isle of Man Classic TT signs safety partner
Motorcycling wear manufacturer RST has agreed an exclusive deal to become the official safety partner of the inaugural 2013 Isle of Man Classic TT event.
Speedo in sync with China Swimming
Swimwear manufacturer Speedo has renewed its partnership with the China Swimming Association until 2017.
MMA organisation teams up with Adidas
Mixed martial arts organisation the Resurrection Fighting Alliance has agreed a multi-year sponsorship deal with Adidas, according to the Las Vegas Review-Journal newspaper.
Hertha Berlin agrees long-term Nike extension
German 1.Bundesliga football club Hertha Berlin has agreed a 10-year extension to its kit partnership with Nike, which will come into effect in 2015 and run until at least 2025.