Sporting Goods
NFL’s Bills seal naming rights deal for training complex
US sportswear and sports equipment dealer ADPRO Sports has acquired the naming rights for the training complex of NFL American football franchise the Buffalo Bills.
Adidas strikes deal with Harlequins
English Premiership rugby union club Harlequins has agreed a three-year kit partnership, from 2014-15 to 2016-17, with German sportswear company Adidas.
Ligue 1’s Lorient teams up with Adidas
French Ligue 1 football club Lorient has signed a three-year partnership with German sportswear manufacturer Adidas.
La Liga’s Granada scores Joma tie-up
Spanish Liga football club Granada has signed a partnership deal with sportswear company Joma.
Puma races ahead with Great Run Series
German sportswear company Puma has entered into a partnership with mass participation event organiser Nova International to sponsor its UK long-distance running property the Great Run Series.
DuPont Kevlar secures X Games sponsorship
DuPont Protections Technologies has announced that its DuPont Kevlar brand is to become a sponsor of the X Games extreme sports event through to 2015.
Cruz Azul kits up with Under Armour
Mexican Primera División football club Cruz Azul has agreed a five-year partnership with US sportswear manufacturer Under Armour.
Fluminense pens Adidas extension
Campeonato Brasileiro Série A football team Fluminense has signed a five-year extension to its partnership with German sportswear giant Adidas through December 2018.
Warrior adds Porto to football portfolio
US sportswear company Warrior has expanded its presence in the European football market by agreeing to become the new kit partner of leading Portuguese Primeira Liga club FC Porto.
Bulgarian Football Union scores Joma deal
The Bulgarian Football Union has agreed a multi-year kit partnership with Spanish sportswear firm Joma.
La Liga’s Elche secures Kelme as kit partner
Spanish Liga football team Elche has agreed a three-year kit deal with sportswear manufacturer Kelme.
Kooga touches down in Wales with Scarlets deal
Welsh Pro 12 rugby union team the Scarlets has sealed a three-year kit manufacturing deal with Manchester-based rugby apparel company Kooga.
Bloemfontein Celtic scores double sponsorship deal
South African football club Bloemfontein Celtic has agreed new sponsorship deals with Italian sportswear brand Kappa and Swazi funeral services company B3 Funerals and Insurance.
European Tour and FootJoy step up partnership
Golf’s European Tour has extended its partnership with official footwear supplier FootJoy until 2018.
WSBK steps forward with Pantofola d’Ora
Italian footwear manufacturer Pantofola d’Oro has struck a partnership deal with the Superbike World Championship.
Levante nets Nike partnership
Spanish Liga football club Levante has secured a two-year deal, from 2014-15 to 2015-16, with US sportswear giant Nike.
Adidas scores long-term Valencia partnership
Spanish Liga football club Valencia has agreed a long-term partnership with sportswear company Adidas.
Lech Poznan scores double deal with Nike and STS
Polish Ekstraklasa football club Lech Poznan will wear Nike kits from next season after making the US sportswear giant its new technical sponsor.