Sporting Goods
Hummel extends backing of Afghan football
Danish sportswear brand Hummel has extended a partnership deal with the Afghanistan Football Federation (AFF).
Kappa replaces Joma at Standard Liege
Italian sportswear company Kappa has reached a three-year agreement to serve as the new kit manufacturer for Belgian Pro League football team Standard Liege.
Worcestershire signs up Canterbury for new season
New Zealand-based sportswear brand Canterbury has signed a kit deal with English county cricket club Worcestershire.
Celtic becomes latest big signing for New Balance
Scottish Premiership champion Celtic has agreed a multi-year kit partnership to become the latest major football club to partner with US sportswear company New Balance.
Big East names Nike and Dr Pepper Snapple as new partners
US sportswear giant Nike and soft drinks company Dr Pepper Snapple Group have agreed to become official partners of the Big East Conference college sports championships.
Partners sign up for Motocross World Championship
Motorsport footwear specialist Alpinestars and motorcycling apparel company Acerbis have agreed deals with the Motocross World Championship.
UCS strengthens links with USATF
Athletics equipment brand UCS has signed an agreement with the USA Track and Field (USATF) national governing body.
New Balance on board with England Athletics
Global sportswear brand New Balance has signed a new sponsorship agreement with the England Athletics national governing body.
Ironman buoyed by Xterra Boards deal
Inflatable stand up paddleboards brand Xterra Boards has announced a long-term sponsorship agreement with the Ironman triathlon series.
OMP partners TCR International Series for inaugural run
Italian safety clothing and components manufacturer OMP has been named as a technical partner of the new TCR International Series touring car organisation.
Axcel Sights on target with World Archery
US archery equipment manufacturer Axcel Sights has become the first company to agree a deal under World Archery’s new sponsorship programme.
Asics to outfit Team Europe for Global Baseball Match-Up
Japanese sportswear manufacturer Asics will serve as the official apparel sponsor of the European team which will compete at the inaugural Global Baseball Match-Up.
Southampton returns to Adidas
English Premier League football club Southampton has signed a kit supplier deal with Adidas less than a year after terminating its previous agreement with the German sportswear giant.
Club Car stays on course with European Tour
Golf’s European Tour has signed a four-year extension to its long-established partnership with electric vehicle manufacturer Club Car.
Joma enters cricket market with West Indies
Spanish sportswear manufacturer Joma has agreed a deal to become the kit supplier to the West Indies national cricket team.
Netball World Cup 2015 courts Asics tie-up
Sportswear brand Asics has agreed a partnership with organisers of the 2015 Netball World Cup national team tournament.
USOC seals Dick’s Sporting Goods sponsorship
The US Olympic Committee (USOC) has struck a sponsorship deal with Dick’s Sporting Goods.
World Triathlon Series makes sound move with Jabra
Audio equipment producer Jabra has agreed to become a global partner of the International Triathlon Union’s (ITU) World Triathlon Series for its 2015 season.