Sporting Goods

Indian sportswear and sports equipment brand Tyka has agreed a three-year deal with the new Euro T20 Slam cricket tournament

US ski wear brand Spyder has renewed and expanded its apparel partnership with the US Ski Team until 2023, covering the 2022 Winter Olympic Games in Beijing

Sporting goods brand adidas will take legal action against the Royal Spanish Football Federation (RFEF) to ensure that it complies with the national team kit supply deal signed between the two parties…

The Football Federation of Cambodia (FFC) has signed a new kit partnership with Minebea, the local subsidiary of Japanese multinational MinebeaMitsumi

Swedish apparel brand Pelle P has deepened its association with sailing by agreeing a partnership with the World Match Racing Tour

Sports brand Umbro has signed as the new ball partner for the Confederation of African Football (Caf) and the exclusive ball supplier for this year’s Africa Cup of Nations in Egypt.

British sportswear brand Umbro has renewed its kit-supply agreements with Premier League clubs Everton and West Ham.

Spanish sportwear brand Joma has signed new kit deals with Atalanta, SD Eibar and TSG Hoffenheim. The deals include new partnerships with SD Eibar and TSG Hoffenheim and an extension with Atalanta

Italian sportswear brand Macron has signed a new referee kit partnership with Uefa. Under the deal, Macron will provide referee uniforms for all Uefa competitions for the next three years, until 2022

The Jordan Brand has become the latest sports property to integrate into the highly-popular Fortnite video game

The Football Federation of Mauritania (FFRIM) has entered into a partnership with sportswear manufacturer AB Sport ahead of the country's debut at the Africa Cup of Nations (Afcon) this summer

English Championship football club Aston Villa has agreed a three-season deal that names Italian sportswear brand Kappa as its principal partner and kit supplier

Spain’s national football federation has announced plans to terminate its contract with adidas, its kit supplier since 1992.

The National Premier Soccer League (NPSL) has made Danish manufacturer Hummel the preferred apparel partner of the league, which has more than 90 teams across the United States

The Pakistan Cricket Board (PCB) has named AJ Sports as the national team’s kit supplier for the upcoming Cricket World Cup.

US sports brand Nike has been named as the most valuable apparel brand for the second consecutive year by the BrandZ Top 75 Most Valuable Retail Brands report

German sportswear company Puma has made its second signing in the domestic Basketball Bundesliga after agreeing a deal with Medi Bayreuth

The National Women’s Soccer League has reportedly extended its partnership with Nike through the 2022 season.