Sporting Goods
Tyka partners with Euro T20 Slam
Indian sportswear and sports equipment brand Tyka has agreed a three-year deal with the new Euro T20 Slam cricket tournament
Spyder renews historic partnership with US Ski Team
US ski wear brand Spyder has renewed and expanded its apparel partnership with the US Ski Team until 2023, covering the 2022 Winter Olympic Games in Beijing
Adidas to challenge Spanish football federation in court over kit contract
Sporting goods brand adidas will take legal action against the Royal Spanish Football Federation (RFEF) to ensure that it complies with the national team kit supply deal signed between the two parties…
Cambodian football fed signs new kit deal with MinebeaMitsumi
The Football Federation of Cambodia (FFC) has signed a new kit partnership with Minebea, the local subsidiary of Japanese multinational MinebeaMitsumi
Pelle P bolsters sailing portfolio with WMRT deal
Swedish apparel brand Pelle P has deepened its association with sailing by agreeing a partnership with the World Match Racing Tour
Umbro takes ball supplier role at 2019 Africa Cup of Nations
Sports brand Umbro has signed as the new ball partner for the Confederation of African Football (Caf) and the exclusive ball supplier for this year’s Africa Cup of Nations in Egypt.
Umbro retains key partnerships with Everton, West Ham
British sportswear brand Umbro has renewed its kit-supply agreements with Premier League clubs Everton and West Ham.
Joma closes kit deals with Atalanta, SD Eibar, TSG Hoffenheim
Spanish sportwear brand Joma has signed new kit deals with Atalanta, SD Eibar and TSG Hoffenheim.
The deals include new partnerships with SD Eibar and TSG Hoffenheim and an extension with Atalanta
Macron signs new referee kit partnership with Uefa
Italian sportswear brand Macron has signed a new referee kit partnership with Uefa.
Under the deal, Macron will provide referee uniforms for all Uefa competitions for the next three years, until 2022
Jordan Brand partners with Fortnite video game
The Jordan Brand has become the latest sports property to integrate into the highly-popular Fortnite video game
Mauritania FA partners AB Sport ahead of Afcon debut
The Football Federation of Mauritania (FFRIM) has entered into a partnership with sportswear manufacturer AB Sport ahead of the country's debut at the Africa Cup of Nations (Afcon) this summer
Kappa takes principal partner role at Aston Villa
English Championship football club Aston Villa has agreed a three-season deal that names Italian sportswear brand Kappa as its principal partner and kit supplier
Adidas dumped by Spanish football fed after contract row
Spain’s national football federation has announced plans to terminate its contract with adidas, its kit supplier since 1992.
NPSL announces Hummel as preferred apparel partner
The National Premier Soccer League (NPSL) has made Danish manufacturer Hummel the preferred apparel partner of the league, which has more than 90 teams across the United States
Pakistan signs AJ Sports deal for Cricket World Cup
The Pakistan Cricket Board (PCB) has named AJ Sports as the national team’s kit supplier for the upcoming Cricket World Cup.
Nike tops ‘Most Valuable Retail Brands’ rankings for second year
US sports brand Nike has been named as the most valuable apparel brand for the second consecutive year by the BrandZ Top 75 Most Valuable Retail Brands report
Puma makes Medi Bayreuth latest Bundesliga signing
German sportswear company Puma has made its second signing in the domestic Basketball Bundesliga after agreeing a deal with Medi Bayreuth
NWSL extends Nike partnership through 2022 – report
The National Women’s Soccer League has reportedly extended its partnership with Nike through the 2022 season.