Sporting Goods

US sports performance and fashion brand Oakley has agreed a global partnership with South African UCI WorldTour cycling outfit Team Dimension Data.

Italian sportswear manufacturer Macron has entered a partnership with Cagliari after the football club secured promotion back to the country’s Serie A top tier.

Wearable motion capture technology provider Blast Motion has entered into a multi-year partnership with North America’s Major League Baseball.

French sportswear company Le Coq Sportif has agreed a deal to become the new kit supplier of the country’s Top 14 rugby union champion Racing 92.

Sportswear manufacturer Odlo has entered into a six-year partnership with the French Ski Federation (FFS).

The Royal Dutch Cycling Union (KNWU) has agreed a four-year extension to its long-running partnership with kit supplier Bioracer.

Italian sportswear company Errea has agreed a deal to become the new kit provider of German Basketball Bundesliga (BBL) club the Giessen 46ers.

Gymnastics and acrobatic sports equipment manufacturer Gymnova has entered into a partnership with the British Gymnastics governing body.

Sportswear company New Balance has struck a partnership with French Ligue 1 football club Lille.

Our analysis this month of the main kit and partner deals of the 24 participants at Euro 2016 shows an income ranking predictably skewed to Europe’s five major market teams, which have hoovered up 70 p…

UK sportswear manufacturer Umbro has agreed a deal to become the new official kit supplier of Australian A-League football club Central Coast Mariners.

Sportswear giant Adidas has agreed to extend its long-term partnership with the German Football Association (DFB).

Sportswear giant Adidas will pay up to €70m ($79m) per year in its extended sponsorship deal with the German Football Federation (DFB), according to the Sport Bild newspaper.

Welsh Pro12 rugby union club Ospreys has agreed a five-year extension to its kit deal with Australian sportswear company BLK and has signed a one-year extension to its sponsorship agreement with pensions and investment specialist, WPS Investment Group.

US basketball equipment supplier Spalding has renewed its long-running partnership with the French National Basketball League (LNB).

The International Mixed Martial Arts Federation has entered into a partnership with Double D, an official martial arts licensee of German sportswear giant Adidas.

Sports protection and performance brand Shock Doctor has entered into a partnership with North American basketball league the NBA.

Sports equipment manufacturer Suples has entered into a partnership with United World Wrestling, the sport’s global governing body.