Sporting Apparel
Adidas shows faith in Hamburg’s future
German Bundesliga football club Hamburg SV has extended its contract with kit partner Adidas through April 2024, according to German news agency DPA.
Manchester United seals record Adidas deal
German sportswear giant Adidas has confirmed speculation that it will become Manchester United’s new kit partner by announcing a record 10-year deal with the English Premier League football club.
Mexican federation scores Adidas extension
The Mexican Football Federation (FMF) has extended its sponsorship agreement with sportswear company Adidas through to the 2022 Fifa World Cup.
Adidas races ahead with Singapore Marathon
Sportswear giant Adidas has agreed a deal to become an official partner of the 2014 Singapore Marathon.
Slask Wroclaw earns its stripes with Adidas
Polish Ekstraklasa team Slask Wroclaw has signed a kit deal with sportswear brand Adidas ahead of the 2014-15 football season.
Lacoste snaps up ATP extension
French fashion brand Lacoste has agreed a two-year renewal to its partnership with the Association of Tennis Professionals.
United contract extension not ‘mutually beneficial’ – Nike
Nike has confirmed it will not extend its long-term partnership with Manchester United beyond the 2014-15 season, stating the terms being sought by the English Premier League football club do not represent good value for the US sportswear company’s shareholders.
Nike ends Manchester United talks – reports
US sportswear giant Nike has ended talks over extending its kit supplier agreement with English Premier League football team Manchester United, according to the Bloomberg and Reuters news agencies.
Three in running for ‘world record’ United kit deal – report
Sportswear companies Adidas, Nike and Warrior remain in the running to become the next kit partner of English Premier League football club Manchester United, according to the BBC Sport website.
Speedo makes a splash with Glasgow 2014 sponsorship
Swimwear manufacturer Speedo has been unveiled as the latest sponsor of the Glasgow 2014 Commonwealth Games.
Real Sociedad earns its stripes with Adidas
Spanish Liga football club Real Sociedad has agreed a partnership deal with sportswear giant Adidas.
Macron secures Sporting deal
Italian sportswear brand Macron has agreed a partnership with Portuguese Primeira Liga football team Sporting Lisbon.
Hong Kong Golf Association snaps up apparel partner
Japanese sportswear company Hong Kong Descente Trading has agreed a multi-year deal to become an official partner of the Hong Kong Golf Association.
PyeongChang 2018 adds Youngone Outdoor as second local partner
Korean-based outdoor clothing manufacturer and distributor Youngone Outdoor has signed up as an official partner for the PyeongChang 2018 winter Olympic Games.
Eintracht Frankfurt signs off on Nike partnership
German Bundesliga football team Eintracht Frankfurt has confirmed US sportswear company Nike as its new long-term kit manufacturer.
BLK to make A-League debut with Newcastle Jets
Australian A-League football team Newcastle Jets has signed a three-year partnership with BLK to make the sportswear manufacturer its official apparel supplier.
Bundesliga’s Augsburg lands Nike partnership
Sportswear company Nike has agreed a new kit partnership with German Bundesliga top-tier football club Augsburg.
Sunderland nets long-term extension with Adidas
English Premier League football club Sunderland has signed a renewed six-year partnership with global sportswear brand Adidas.