Sporting Apparel
Chinese sportswear firm returns to back Asian Games
Chinese sportswear brand 361 Degrees has agreed a deal to sponsor the 2018 edition of the Asian Games multi-sport event, which will be held in the Indonesian capital of Jakarta and Palembang.
Hibernian signs raft of sponsors for Premiership return
Hibernian has signed Italian sportswear manufacturer Macron as its new kit supplier, while the Scottish Premiership football club has also renewed a shirt sponsorship agreement with betting company Marathonbet, and agreed a new deal with gin distiller Eden Mill.
Cricket West Indies signs BLK deal
Cricket West Indies (CWI) has entered into a partnership with sportswear company BLK.
French Handball Federation extends with Adidas
The French Handball Federation (FFHB) has extended a kit supplier partnership with German sportswear giant Adidas.
New Balance enters Benelux market with Standard Liege deal
US sportswear brand New Balance has made its first move into the Benelux market by agreeing a kit supplier deal with Belgian First Division A football club Standard Liege.
Under Armour adds Fort Wayne to US college portfolio
US sportswear brand Under Armour has agreed a multi-year kit partnership with the athletics division of Indiana University-Purdue University Fort Wayne.
FFR confirms Le Coq Sportif as new partner
The French Rugby Federation (FFR) has confirmed French sportswear company Le Coq Sportif as the national team’s new kit supplier.
WNBL signs new apparel partner
Australia’s Women’s National Basketball League has entered into a partnership with sportswear brand iAthletic.
Le Coq Sportif to replace Adidas as FFR kit partner – report
French sportswear company Le Coq Sportif has reportedly agreed a deal to become the new kit supplier of the French national rugby union team.
A-League clubs agree kit partnerships
Australian A-League football club Perth Glory has extended a partnership with Italian sportswear manufacturer Macron, while rival team Newcastle Jets has reportedly signed a deal with Australian sports and lifestyle apparel brand Viva.
Lancashire extends with kit partner
English County Championship cricket club Lancashire has extended its kit partnership with sportswear company Kukri.
New Zealand Rugby signs Adidas renewal, partners with Tudor
New Zealand Rugby has signed a four-year extension to its partnership with German sportswear giant Adidas and agreed a new sponsorship deal with Swiss watchmaker Tudor.
New Balance deal ends FAI’s long-running Umbro association
The Football Association of Ireland has named US sportswear brand New Balance as the official kit supplier for its men’s and women’s national teams.
New Balance to replace Nike as Athletic Bilbao’s kit partner
Spanish LaLiga football club Athletic Bilbao has named US sportswear brand New Balance as its new kit supplier.
Dinamo Bucharest agrees kit deal with Macron
Italian sportswear manufacturer Macron has entered into a partnership with Romanian Liga 1 top-tier football club Dinamo Bucharest.
Umbro secures kit partnership with Hearts
Scottish Premiership football club Heart of Midlothian has appointed UK sportswear company Umbro as its new kit partner.
Zambian, Kenyan FAs secure kit deals with Mafro
Sportswear company Mafro Sports has agreed partnerships with the Football Kenya Federation and the Zambian Football Association.
San Diego State extends with Nike
The athletics division of San Diego State University has extended its kit partnership with US sportswear firm Nike.