Paint, Building Supplies & Equipment

Basketball

NBA franchise the Cleveland Cavaliers has signed new naming rights deals with local paint manufacturer Sherwin-Williams and iron ore brand Cleveland-Cliffs
Cricket

Indian Premier League Twenty20 cricket franchise the Kolkata Knight Riders has agreed a kit sponsorship deal with Asian Paints. The deal covers the 2019 IPL season, which got underway at the weekend
Golf

The Sherwin-Williams Company has signed a five-year extension to continue its Valspar brand’s sponsorship of the Valspar Championship golf tournament through 2025.
American Football

Paints, coatings and specialty materials provider PPG has agreed a multi-year corporate marketing partnership with NFL American football franchise the Oakland Raiders
Volleyball

India’s Pro Volleyball League, a new franchise-based competition, has secured a title sponsor and three other commercial partners ahead of its debut season.
Volleyball

Japanese coatings manufacturer Nippon Paint has signed a two-season deal to sponsor India’s new Pro Volleyball League.
Sailing

Coating solutions supplier Hempel has agreed a deal to become the title sponsor of World Sailing’s World Cup Series from 2019 to 2022.
Motorsport

Liquid and powder coatings manufacturer Axalta Coating Systems has agreed a new partnership with North American stock car-racing series Nascar.

Axalta Coating Systems has extended its partnership with MotoGP World Championship motorcycling team Yamaha Factory Racing.
Ice Hockey

Paint supplier PPG has entered into a partnership with North American ice hockey league the NHL.
Ice Hockey

NHL ice hockey team the Pittsburgh Penguins has named paint supplier PPG as the new naming rights partner of its home arena after existing partner Consol Energy elected to end its contract.

Ice Hockey

The Canadian Hockey League, which operates the largest development ice hockey competition in the world, has expanded a partnership with paint and coatings manufacturer Sherwin-Williams.

Football

Paint stores chain Inspirations Paint has renewed its partnership with Australian A-League football team Newcastle Jets.

Sailing

Dutch paints and coatings company AkzoNobel has been confirmed as the title sponsor of a team which will compete in the 2017-18 edition of the Volvo Ocean Race sailing event.

Golf

Paint manufacturer Valspar has agreed a three-year extension to its title sponsorship of the PGA Tour golf tournament held in Palm Harbor, Florida.

Football

American Major League Soccer franchise Chicago Fire has signed a multi-year deal for paint manufacturer Valspar to become its new shirt sponsor.

Football

Australian paint stores chain Inspirations Paint has reached an agreement to become a major sponsor of A-League football team Newcastle Jets.

Paint and coatings manufacturer Sherwin-Williams has agreed a multi-year sponsorship deal with the IndyCar North American motor-racing series.