Asian Paints backs IPL’s Knight Riders

Indian Premier League Twenty20 cricket franchise the Kolkata Knight Riders has agreed a kit sponsorship deal with Asian Paints.

The deal covers the 2019 IPL season, which got underway at the weekend. Asian Paints’ branding will feature on the Knight Riders’ trousers as part of the agreement.

Asian Paints, an existing partner of the IPL, will also organise meet-and-greets for its key stakeholders with Knight Riders players.

The 2019 IPL season concludes on May 12.

Most recent

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.

The InterContinental Hotels Group (IHG) acquired Official Sponsor rights to the US Open tennis championship in a five-year deal with the United States Tennis Association.

US tech giants GoDaddy and Uber have made significant investments in the Official Partner tier for the ICC Cricket World Cup.