Packaged Foods & Meats
Fluminense reels in Frescatto Company deal
Campeonato Brasileiro Serie A football club Fluminense has secured a one-year sponsorship deal with food group Frescatto Company.
Chicago Fire extends with Quaker Oats – report
Major League Soccer team Chicago Fire has renewed its shirt sponsorship deal with locally based food conglomerate Quaker Oats, according to the Chicago Sun Times newspaper.
Kraft expands NHL partnership
Kraft has become an official sponsor of the NHL ice hockey league in North America under an enhanced agreement that takes the food company’s Hockeyville initiative into the US market.
Glasgow 2014 makes Genius move with latest partner
Genius Gluten Free has been announced as the latest addition to the sponsorship family for Glasgow’s staging of the 2014 Commonwealth Games.
Glasgow 2014 feasts on Kellogg’s deal
Glasgow 2014 has announced cereal foods manufacturer Kellogg’s as the latest addition to the commercial roster for this summer’s Commonwealth Games.
McCain chips in with Tour de France sponsorship
Frozen foods producer McCain Foods has agreed a deal to become a sponsor of the 2014 Tour de France cycling race.
Bulldogs snap up Mission Foods extension
AFL Australian rules football team Western Bulldogs has announced a sponsorship extension with major partner Mission Foods until the end of the 2017 season.
Malbuner seals partnership with ice hockey’s Spengler Cup
IMG Schweiz, the Swiss arm of the IMG agency, has reached a sponsorship deal with charcuterie brand Malbuner for ice hockey’s Spengler Cup.
Loblaw teams up with Toronto’s Pan American Games
Canadian food retailer Loblaw Companies has entered into a commercial partnership with the organisers of Toronto’s staging of the 2015 Pan American Games and Parapan Games multi-sport event.