Information Technology

GPS technology company Garmin has agreed deals to sponsor five UCI WorldTour cycling teams for the 2017 season.

US technology company Dell has entered into a wide-ranging partnership with the International Tennis Hall of Fame, through which it will title sponsor the ITHF’s annual men’s ATP World Tour tournament.

French IT services company Atos has signed on as the first sponsor of the inaugural edition of the European Championships multi-sport event, which will be staged in Glasgow and Berlin next year.

The Utah Jazz has become the fifth NBA basketball franchise to sign a jersey sponsor for next season after teaming up with software company Qualtrics.

The Brooklyn Nets have today (Wednesday) become the fourth NBA basketball franchise to agree a jersey sponsorship deal after signing a wide-ranging partnership with software company Infor.

US cyber security software developer Cylance has agreed a deal to sponsor the Tour of Britain and Women’s Tour cycling events.

Formula One motor-racing team Red Bull Racing has extended and expanded its partnership with mobile services company Citrix.

German Bundesliga football clubs TSG Hoffenheim and SC Freiburg have signed extended deals with commercial partners.

Spanish LaLiga football club Barcelona has entered into a partnership with Chinese technology, content and services company BNN Technology.

French IT services company Atos is set to become the first ever sponsor of the new European Championships after being named as the preferred bidder for timing, scoring and results for events being staged in Glasgow, Scotland, during the inaugural edition of the multi-sport event in 2018.

LaLiga, which operates the top two divisions of Spanish football, has entered into a wide-ranging global partnership with US software giant Microsoft.

Mobile satellite communications services provider Inmarsat has renewed its partnership with the Volvo Ocean Race ahead of the 2017-18 edition of the sailing event.

Electricity-utility company Iberdrola is working in cooperation with the Spanish Department of Sport (CSD) to support a drive to increase the promotion and participation of women’s sport at all levels in Spain.

 

Locally-based financial technology company National Funding has retained naming rights to the Holiday Bowl for this year’s edition of the college American football game.

Computer technology company Intel has refocused the brand's sports sponsorships on “amazing experiences outside” over the least two years in order to showcase technology that enhances digital sports coverage.

French Ligue 1 football clubs Girondins de Bordeaux, Olympique de Marseille and Nantes have signed shirt sponsorship deals for their 2016-17 campaigns in the Coupe de la Ligue knockout competition.