General Insurance
Celtics confirm double deal ahead of playoff campaign
North American NBA basketball team the Boston Celtics has agreed partnerships with global money management company Putnam Investments and US insurance firm Arbella Insurance Group.
Gloucestershire secures maiden stadium naming rights partner
English county cricket club Gloucestershire has entered into a partnership with the Brightside Group, under which the local insurance organisation will take on naming rights to the club’s home ground.
V8 Supercars seals new insurance partnership
Australian insurance provider Real Insurance has secured a partnership with the country’s V8 Supercars motor-racing series.
Colorado Rapids bank Transamerica extension
Financial services company Transamerica has extended its shirt sponsorship agreement with Major League Soccer franchise the Colorado Rapids.
Sussex secures new naming rights partner for home ground
English county cricket team Sussex has entered into a partnership with 1st Central, under which the car insurance provider will take on naming rights to the club’s home ground.
Ergo teams up with DFB-Pokal
Insurance group Ergo has entered into a three-season partnership with German club football’s knockout competition the DFB-Pokal.
NN backs Amsterdam’s European Athletics Championships
Dutch insurance firm NN Group has agreed a deal to sponsor the 2016 European Athletics Championships, which will be staged in Amsterdam this summer.
Norauto joins French America’s Cup team
Car repairs and accessories company Norauto has signed up as an official partner of the French team that will participate in the 2017 America’s Cup sailing event.
Yamaha Financial Services partners with WorldSBK season-opener
The Superbike World Championship (WorldSBK) has confirmed that Yamaha Financial Services will be the main event sponsor for the motorcycling series’ opening race weekend in Australia later this month.
MotoGP champions Yamaha sign first regional partnership
MotoGP World Championship motorcycling team Yamaha Factory Racing has entered into a partnership with insurance company Pont Grup.
Insurance company to support Turkish basketball
The Turkish Basketball Federation has signed a partnership with insurance company HDI Sigorta.
Allianz extends long-running backing of GAA’s football and hurling leagues
The Irish division of German financial services company Allianz has agreed a five-year extension to its sponsorship deal with the Gaelic Athletic Association.
Generali serves up Swiss Tennis renewal
Insurance company Generali has extended and expanded its sponsorship deal with Swiss Tennis, the sport’s governing body in the country.
Title sponsor extends with German WTA event
German financial services company Nürnberger Versicherungsgruppe has renewed its title sponsorship of Women’s Tennis Association event the Nuremberg Cup.
Nationwide extends partnership with PGA Tour’s Memorial Tournament
Insurance and financial services firm Nationwide has extended its presenting sponsor deal with PGA Tour golf event the Memorial Tournament.
Outsurance replaces Marriott as SARU partner
The South African Rugby Union has entered into a partnership with insurance company Outsurance.
Cork GAA agrees lucrative extension with main sponsor
The Cork County Board of the Gaelic Athletic Association has agreed a three-year extension to its partnership with main sponsor Chill Insurance.
Prudential extends title sponsorship of RideLondon
UK life insurance and financial services company Prudential has opted to extend its title sponsorship of annual mass-participation cycling event RideLondon.