General Insurance
Top 14’s Lyon signs stadium naming rights deal
French Top 14 rugby union club Lyon has agreed a deal with Matmut for the insurance company to take on naming rights to its home stadium.
AIG extends landmark All Blacks deal
American insurance giant AIG has extended its high-profile sponsorship agreement with New Zealand Rugby, the governing body of rugby union in the country.
Brisbane Broncos extend with main sponsor, add further partners
NRMA Insurance has renewed its main sponsorship agreement with the Brisbane Broncos, while the Australian NRL rugby league team has also signed partnerships with sportswear manufacturers ISC and Puma, bookmaker Ladbrokes and headwear and apparel provider ’47.
NRL’s Knights enhance Nib partnership, Cowboys toast new shirt sponsor
Australian NRL rugby league club the Newcastle Knights has upgraded its partnership with health insurance company Nib, while rival team the North Queensland Cowboys has agreed a shirt sponsorship deal with Bundaberg Rum.
German Handball Federation extends with main sponsor
Health insurance firm AOK has extended its sponsorship deal with the German Handball Federation (DHB), the sport’s national governing body.
Geico extends wide-ranging International Speedway Corporation deal
Insurance firm Geico has renewed its multi-faceted partnership with the International Speedway Corporation, which owns or operates a host of race tracks in North American stock car-racing series Nascar.
ARAG signs on as major sponsor of table tennis showpiece
Insurance company ARAG has agreed a deal to become the major sponsor of the 2017 World Table Tennis Championships, which will be held in Düsseldorf, Germany.
Canadian Hockey League signs insurance partner
The Canadian Hockey League, which oversees the organisation of the world’s largest development ice hockey competition, has entered into a partnership with insurance company Wawanesa.
Yamaha Financial Services maintains backing of WorldSBK season-opener
Yamaha Financial Services has extended its backing of the opening round of the Superbike World Championship (WorldSBK) season by opting to continue as title sponsor of the Australian round at Phillip Island Grand Prix Circuit for the 2017 race on February 24-26.
Leicester teams up with Asian insurance firm
English Premier League football club Leicester City has entered into a partnership with insurance company DirectAsia.
AOK enhances Hertha Berlin partnership
Health insurance company AOK has upgraded its partnership with Hertha Berlin to become the shirt sponsor of the German Bundesliga football club’s academy teams.
Richmond Tigers renew major sponsorship deal with Bingle
AFL Aussie rules football team Richmond Tigers has renewed its partnership with insurance group Bingle, one of its main sponsors.
French handball league hails Allianz partnership
German financial services company Allianz has agreed a deal to become the official insurer of the French National Handball League (LNH).
Ping An upgrades deal with Chinese Football Association
Chinese insurance company Ping An has upgraded its partnership with the Chinese Football Association.
Second sponsor signs on for Currie Cup
Financial services company DirectAxis has reached an agreement with the South African Rugby Union to sponsor the Currie Cup domestic competition.
German WTA event secures long-term future with sponsor extension
German insurance company Nürnberger Versicherungsgruppe has extended its title sponsorship agreement with the Women’s Tennis Association (WTA) tournament held in the city of Nürnberg.
ARU seeks new Super Rugby title sponsor
The Australian Rugby Union is searching for a new title sponsor for the Super Rugby club competition in the country after insurance company Asteron Life opted to end its partnership.
Basketball Bundesliga clubs extend with jersey sponsors
German Basketball Bundesliga (BBL) clubs EWE Baskets Oldenburg and the Giessen 46ers have renewed jersey sponsorship deals with insurance company Öffentlichen Versicherungen Oldenburg and banking group Volksbank, respectively.