Food & Drink
Red Stripe drinks to Jamaican Premier League extension
Beer brand Red Stripe has renewed a sponsorship deal with the Jamaican Premier League football competition.
ABT Sportsline handed sponsor boost for Formula E
ABT Sportsline has sealed sponsorship agreements with courier company Deutsche Post, its associated DHL eCommerce business and the Warsteiner brewery ahead of the motor racing team’s participation in the Formula E Championship, the new electric car series operated by the FIA, motorsport’s global governing body.
Omega Pharma moves subsidiary into title position
Belgian pharmaceutical company Omega Pharma has made its sports nutrition brand Etixx the joint-title sponsor of the Omega Pharma - Quick-Step Pro Cycling Team from 2015 to 2017.
Baku 2015 passes baton to Milla
Dairy supplier Milla has become an official supporter of the inaugural European Games multi-sport event, which takes place in Baku next year.
Bath Rugby teams with local brewery
English brewery Bath Ales has signed a two-year sponsorship deal with Premiership rugby union team Bath Rugby ahead of the 2014-15 season.
McVitie’s eats up enhanced AC Milan deal
British snack food company McVitie’s has agreed an expanded sponsorship deal with Italian Serie A football team AC Milan for its McVitie’s Digestive brand.
CTI signs up as major partner of Melbourne Victory
Australian A-League football team Melbourne Victory has appointed customised training and assessment programmes company Community Training Initiatives as its new joint-principal partner.
Juventus nets Levissima deal
Italian Serie A champion Juventus has reached a deal with mineral water company Levissima to make its San Pellegrino brand the club’s official water supplier.
Bakery feeds Philadelphia with long-term renewal
Major League Soccer team Philadelphia Union has signed an extension to its shirt sponsorship deal with Bimbo Bakeries.
Mars continues to satisfy Nascar’s sweet tooth
Food manufacturer Mars has announced a multi-year extension to its sponsorship of Nascar and the Joe Gibbs Racing team in the North American stock-car racing series.
Scottish Rugby refreshes sponsor portfolio with A.G. Barr tie-up
Soft drinks manufacturer A.G. Barr has agreed a two-year deal to become a new partner of Scottish Rugby, the governing body of rugby union in Scotland.
Brisbane Roar nets Pauls renewal
Australian dairy producer Pauls has signed a two-year extension to its platinum partnership with A-League football champion Brisbane Roar.
Genoa nets McVitie’s deal ahead of Serie A campaign
British biscuit manufacturer McVitie’s has agreed a shirt sponsorship deal with Serie A football club Genoa for the 2014-15 season.
Hansa Pilsener toasts Premier League double
South African beer brand Hansa Pilsener has sealed sponsorship deals with English Premier League football teams Manchester City and Arsenal.
Chobani feeds into college market with IMG
American Greek yoghurt brand Chobani has signed a multi-year deal with the IMG College agency to promote its brand through a number of US universities.
Samsung, Diageo and HSS team up with USA Basketball
USA Basketball has announced new marketing partnerships with electronics manufacturer Samsung, beverages company Diageo and the Hospital for Special Surgery (HSS) in deals that will run through 2016.
Honda expands Red Bull MotoGP sponsorship
Honda Racing Corporation has agreed an expanded two-year partnership with energy drinks manufacturer Red Bull for its Repsol Honda MotoGP motorcycling team.
Premiership Rugby toasts wine partnership
Argentinian wine brand Trivento, part of the Concha y Toro stable, has become an official supporter of rugby union’s English Premiership top division.