Financial Services

NFL American football franchise Detroit Lions has entered into a multi-year sponsorship deal with retail mortgage lender Quicken Loans.

The Belgian arm of Dutch financial services firm ING has extended its sponsorship deal with the Belgian Football Association (URBSFA/KBVB) through to the end of the 2018 Fifa World Cup.

India has lost its leading golf tournament after the Avantha Group withdrew its title sponsorship of the country’s sole European Tour event citing the effects of the Indian economic climate.

The NBA basketball league has entered into a multi-year agreement with Sun Life Financial to make the international insurance company a promotional partner and push its services in south-east Asia.

UAE Pro League football club Al Nasr has signed a one-year extension to its partnership with Emirates NBD which will see the banking group continue as its main sponsor.

Australian company NRMA Insurance has renewed its naming rights and principle sponsorship agreement with NRL rugby league club the Brisbane Broncos for the next three years.

Federally chartered stock savings bank Flagstar Bank has penned a three year deal to become an official partner to NHL ice hockey team Detroit Red Wings.

Scottish rugby union team Glasgow Warriors has agreed a one-year extension to its sponsorship contract with business insurance group QBE.

British financial services firm AJ Bell has secured the title sponsorship of the Professional Squash Association Men’s World Championship, which takes place in the company’s home city of Manchester from October 26 to November 3.

Malaysian conglomerate DRB-HICOM Berhad has been announced as the presenting partner of the new team matchplay golf tournament launched by the European Tour and Asian Tour.

Australian National Rugby League team Cronulla Sharks has opted to extend and upgrade its kit sponsorship deal with One Solutions for the next three years.

Banking group BBVA will launch a new bank account for Spanish football fans as part of its latest title sponsorship renewal with the Liga de Fútbol Profesional, the Spanish football league.

Financial services company RaboDirect has announced that it will not renew its title sponsorship of the Pro12 European club rugby union tournament beyond the 2013-14 season.

French insurance company Groupama Insurance has added Serie A team Udinese to its Italian football sponsorship portfolio.

German 1.Bundesliga football clubs Eintracht Frankfurt and Bayer 04 Leverkusen have signed new sponsorship deals with DFV, Coca-Cola and Maurice Lacroix.

Financial services company The Unlimited has agreed a three-year deal for the naming rights to leading South African cricket team the Easterns Titans.