Financial Services
MasterCard signs up to keep Copa América rights
Global payment services brand MasterCard has signed up as the first top-tier partner of the 2015 Copa América, the South American football federation’s flagship national team competition, hosted next year by Chile.
Arsenal claims Premier League first with Kazakh partner
English Premier League football team Arsenal has signed a three-year sponsorship deal with Capital Bank Kazakhstan JSC to produce co-branded debit and credit cards in the company’s home country.
ABN Amro looks to the future with Ajax
Dutch state-owned banking group ABN Amro has been announced as Eredivisie football club Ajax’s new ‘Partner of the Future’.
DBS holds court with IPTL’s Singapore Slammers
Asian financial services group DBS has agreed a naming rights sponsorship deal for the International Premier Tennis League’s Singapore Slammers franchise.
EY: Core values drive Ryder Cup partnership
Professional services firm EY wants to promote its core values and create authentic relationships through its partnership with the Ryder Cup.
EZTrader backs German handball ahead of European Championships
Online binary options trading company EZTrader has agreed an initial two-year deal with the German Handball Federation (DHB) to become the main sponsor of its women’s national team.
Singapore’s SEA Games banks on DBS
Financial services company DBS Bank has reached a deal to serve as the naming sponsor of the dragon boat and sailing races at the 2015 Southeast Asian (SEA) Games in Singapore.
BBVA: Building on football and basketball
Driving customer engagement and generating sales is key to Spanish bank BBVA’s sponsorship strategy.
Title sponsor extends Scottish Open support
Financial services company Aberdeen Asset Management has extended a deal to serve as the title sponsor of the Scottish Open golf tournament on the European Tour.
EZTrader invests in Allsvenskan’s AIK
Swedish Allsvenskan football team AIK has announced a three-year partnership with online binary options trading company EZTrader.
MasterCard extends Copa America ties
Payment services company MasterCard will sponsor the 2015 Copa America after reaching an agreement with Wematch, the commercial rights holder for the Latin American national team football tournament.
Banco do Brasil invests in Sauber after Nasr signing
The Sauber Formula One motor racing team has signed a partnership with financial institution Banco do Brasil for 2015 following confirmation that Brazilian rookie Felipe Nasr will be part of its driver line-up next season.
Equestrian showpiece bolsters commercial standing with Honda and Credit Suisse
The CHI Geneva show jumping event has sealed a two-year extension to its principal sponsor deal with multinational financial services firm Credit Suisse and has added Japanese automotive manufacturer Honda as a new partner.
CaixaBank to support Tarragona’s Mediterranean Games
Financial services company CaixaBank has signed up as a top-tier partner of the 2017 Mediterranean Games in Tarragona, Spain.
Allianz moves into Belgian football with Anderlecht
Belgian ProLeague football team RSC Anderlecht has agreed a three-year sponsorship deal with insurance and financial services company Allianz.
Alka becomes title sponsor of Danish top flight
Insurance company Alka has signed up as the title sponsor of the Danish Superligaen, the top division of football in the country.
NBA banks BBVA renewal
Spanish banking group BBVA has signed a multi-year extension to its marketing partnership with the National Basketball Association.
PwC partners PyeongChang 2018
The Korean arm of multinational professional services network PricewaterhouseCoopers has agreed to become an official supplier to the PyeongChang 2018 winter Olympic Games in the accounting services category.