Online binary options trading company EZTrader has agreed an initial two-year deal with the German Handball Federation (DHB) to become the main sponsor of its women’s national team.
EZTrader will benefit from courtside advertising at all Germany home matches under a partnership brokered by the Sportfive agency, which contains an option to be renewed for another two years.
The agreement with the DHB also grants EZTrader LED perimeter advertising at home games played by the men’s national team.
A logo presence on the court floor and the DHB website, along with video and other marketing activities are also included to grant EZTrader national and international exposure through DHB promotional campaigns.
Germany’s women will wear the EZTrader logo for the first time in games against Romania on November 29 and 30 – part of the outfit’s preparations for December’s European Championships in Hungary and Croatia.
DHB general secretary Mark Schober said: “Women’s handball is an important element in the development of our sport. On our way to the 2017 Handball World Cup in Germany, the company will benefit from our growing popularity and be able to achieve its communication objectives.”
Sportfive chief executive Philipp Hasenbein added: "On December 7 the European Handball Championships start in Hungary and Croatia. All of the German women's team matches will be broadcast live on Sport1. This sporting highlight naturally offers EZTrader ideal conditions for showcasing its presence as the new main sponsor, and to leverage the partnership in its communications."