Financial Services
KeyBank secures expanded Cleveland Indians deal
US regional banking company KeyBank has opted to expand its partnership with North American MLB baseball team the Cleveland Indians.
Tour de Yorkshire secures first sponsor
UK banking chain Yorkshire Bank has struck a deal to become the first sponsor of the inaugural Tour de Yorkshire cycling event.
EZTrader moves into UK football market with Everton partnership
Online binary options trading company EZTrader has secured a sponsorship deal with English Premier League football team Everton.
WRU seals record deal through Admiral renewal
Insurance company Admiral has agreed a two-year extension to its status as the main sponsor of the Welsh Rugby Union.
Baku 2015 completes top-tier portfolio with Kapital Bank deal
Azerbaijani banking group Kapital Bank has agreed a deal to become the eighth and final official partner of the 2015 European Games, which will take place this summer in the country’s capital city of Baku.
Allstate signs up for 2015 Gold Cup
US insurance provider Allstate has signed up as an official sponsor of the 2015 Gold Cup, the biennial national team showpiece of the Confederation of North, Central America and Caribbean Association Football.
FX World teams up with Matchroom Boxing
Financial trading services provider FX World has signed a new sponsorship deal with Matchroom Boxing, a promoter of high-profile boxing events.
Bank of Ireland teams up with FAI
The Football Association of Ireland, the sport’s governing body in the Republic of Ireland, has struck a partnership deal with the Bank of Ireland.
Fenerbahce Basketball banks new jersey partner
Turkish Basketball League club Fenerbahçe has entered into a jersey sponsorship deal with national banking group Odeabank.
Deutsche BKK extends Augsburg relationship
Health insurance provider Deutsche BKK has extended a sponsorship deal with German Bundesliga top-tier football club Augsburg.
Bank of Montreal nets NBA Canada partnership
Canadian financial services group Bank of Montreal has agreed a multi-year sponsorship deal with the NBA basketball league.
ASB banks on All Blacks
Banking group ASB has signed a three-year sponsorship agreement with New Zealand Rugby.
Columbus Crew stadium secures naming rights partner
MAPFRE Insurance has signed up as the naming rights partner of the home stadium of North American Major League Soccer franchise the Columbus Crew.
BMO returns to Toronto FC as main sponsor
Canadian financial services group BMO has signed a one-year deal to return as the main shirt sponsor of Major League Soccer franchise Toronto FC.
Bradesco slam-dunks Brazilian basketball deal
Brazilian banking and financial services company Bradesco has struck a deal with Novo Basquete Brasil (NBB), the top division of club basketball in the country, to become the title sponsor of its end-of-season All Star events.
Assurance expands Chicago Cubs partnership
US insurance brokerage Assurance has opted to expand its partnership with MLB baseball franchise the Chicago Cubs.
IG invests in Italian basketball
Online trading company IG has agreed a title sponsorship deal with Italy’s Lega Basket for its Coppa Italia knockout club basketball competition.
Citizens Financial Group: Focusing on CSR and long-term commitments
Financial services company Citizens Financial Group is keen on signing deals that allow for corporate social responsibility (CSR) opportunities over the long-term.