Financial Services

Financial services group the Royal Bank of Scotland is being lined up to replace supermarket chain Waitrose as the main partner of the England and Wales Cricket Board (ECB), according to Sky News.

Accountancy firm RSM has joined the roster of golf’s European Tour as the organisation outlines its plan to attract more brands under its new relationship with agency CSM.

Financial services brand Manulife will take a “severe look” at its title sponsor agreement with the LPGA’s Manulife Classic in 2017 after invoking its final extension clause.

Payment services company Visa has agreed a deal to become a supporting partner of the Paralympics New Zealand national governing body.

Top-tier sponsorship deals made in the last two months with the national governing bodies of cricket and rugby union in South Africa reflect a shift in the commercial success, if not popularity, of these two major sports in the country.

Financial services company Sun Life has renewed its partnership with the Rugby Canada national governing body.

Welsh Pro12 rugby union club Ospreys has agreed a five-year extension to its kit deal with Australian sportswear company BLK and has signed a one-year extension to its sponsorship agreement with pensions and investment specialist, WPS Investment Group.

Automotive and motorcycle insurance company Esurance has entered into a multi-year partnership with North America’s Minor League Baseball.

Payment card provider American Express and the US Golf Association have sealed a long-term extension of their commercial partnership.

Financial services company Cercred has agreed a shirt sponsorship deal with Campeonato Brasileiro Serie A football club Botafogo.

German insurance company Barmenia Versicherungen has agreed a deal to become the new main sponsor of the country’s Bundesliga football club Bayer Leverkusen.

The Six Nations rugby union tournament is seeking a new title sponsor after financial services group the Royal Bank of Scotland confirmed it would step down from the role following the 2017 event.

US regional financial services company KeyBank has entered into a partnership with NHL ice hockey franchise the Pittsburgh Penguins.

US financial services company Raymond James Financial has retained naming rights to the Tampa Bay Buccaneers’ home stadium as part of a 12-year extension of its contract with the NFL American football team.

Canadian headquartered financial services company Manulife has extended its title sponsorship agreement with the LPGA Classic women’s golf tournament.

Title sponsorship rights to the UK and US legs of the Superbike World Championship (WorldSBK) motorcycling series have been awarded to motorcycling apparel company Acerbis and insurance firm Geico, respectively.