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Botafogo secures shirt sponsorship deal with Cercred

Financial services company Cercred has agreed a shirt sponsorship deal with Campeonato Brasileiro Serie A football club Botafogo.

The agreement, financial terms of which were not disclosed, will cover the remainder of the 2016 season. As part of the deal, Cercred will receive branding exposure on the front and back bars of Botafogo’s playing jerseys.

Cercred commenced the deal with a two-game partnership, which granted it prime advertising space on the chest area of the club’s shirts. The agreement began with Sunday’s 3-0 defeat at Santos and concludes with this weekend’s home match against Vitória.

Thereafter, Cercred’s branding will be present on the aforementioned front bar and back bar areas of the club’s shirt.