Financial Services

The Oman Football Association has entered into partnerships with soft drinks giant Coca-Cola and financial institution Qatar National Bank (QNB).

French financial services company Cofidis last month re-committed to a cycling-only portfolio for the next three years after renewing its second-tier agreement with La Vuelta a España and its title sponsorship of the Team Cofidis UCI Continental Tour team.

Telecommunications company Orange has chosen basketball for its first sponsorship agreement in Belgium in order to support the brand’s launch in the market.

Canada-based financial services company CIBC has entered into a partnership with the Canadian Hockey League, which oversees the organisation of the world’s largest development ice hockey competition.

Italian Serie A football club Juventus has entered into a regional partnership with the International Bank of Azerbaijan.

Government-owned bank Caixa Economica Federal has signed a shirt sponsorship deal with Botafogo, and is also said to be close to agreeing a similar deal with fellow Campeonato Brasileiro Serie A football club Fluminense.

Chinese investment holding company Daohe Group has agreed a sponsorship deal with endurance motor racing championship the Asian Le Mans Series.

Janalakshmi Financial Services (Jana) has agreed a deal to become an associate sponsor of the Board of Control for Cricket in India.

Health insurance company AOK has upgraded its partnership with Hertha Berlin to become the shirt sponsor of the German Bundesliga football club’s academy teams.

The British Cycling national governing body yesterday (Sunday) announced that banking group HSBC will replace UK pay-television broadcaster Sky as its new lead partner from next year.

International holding company EG Capital Advisors has signed up as the second major sponsor of this year’s World Chess Championship Match, which will be held in New York from November 11-30.

Italian Serie A football club AS Roma has entered into a partnership with online binary options trading company EZTrader.

AFL Aussie rules football team Richmond Tigers has renewed its partnership with insurance group Bingle, one of its main sponsors.

German financial services company Allianz has agreed a deal to become the official insurer of the French National Handball League (LNH).

Corinthians has agreed a shirt sponsorship deal with investment firm Apollo Sports Capital, while the Campeonato Brasileiro Serie A football club has also entered into a partnership with Spanish brewery Estrella Galicia.

English Premier League football club Southampton has entered into a partnership with binary trading company Banc De Binary.