Financial Services
Geico extends wide-ranging International Speedway Corporation deal
Insurance firm Geico has renewed its multi-faceted partnership with the International Speedway Corporation, which owns or operates a host of race tracks in North American stock car-racing series Nascar.
ARAG signs on as major sponsor of table tennis showpiece
Insurance company ARAG has agreed a deal to become the major sponsor of the 2017 World Table Tennis Championships, which will be held in Düsseldorf, Germany.
Canadian Hockey League signs insurance partner
The Canadian Hockey League, which oversees the organisation of the world’s largest development ice hockey competition, has entered into a partnership with insurance company Wawanesa.
LPGA banks new title sponsor for Founders Cup
The Ladies Professional Golf Association has named Bank of Hope, the largest Korean-American bank in the US, as the new title sponsor of its Founders Cup event.
Suncorp nets main sponsorship deal with Netball Australia
Finance, insurance and banking corporation Suncorp has been named as the new principal partner of the Netball Australia governing body.
Commonwealth Bank recommits to Cricket Australia with landmark investment
The Commonwealth Bank of Australia has extended its partnership with the Cricket Australia governing body, with the new contract focusing on aiding the development of the sport in the country.
Title sponsor extends with badminton’s NBL
Online investment provider and stockbroker AJ Bell has extended its title sponsorship of the English National Badminton League team competition.
Mastercard aces wide-ranging Tennis Australia deal
Global payment services company Mastercard has agreed a sponsorship deal for the Australian Open grand slam tournament as part of a wide-ranging partnership with the Tennis Australia governing body that also includes naming rights to the Hopman Cup event.
Seattle Seahawks secure extension with American Express
Financial services company American Express has extended its partnership with NFL American football team the Seattle Seahawks.
Yamaha Financial Services maintains backing of WorldSBK season-opener
Yamaha Financial Services has extended its backing of the opening round of the Superbike World Championship (WorldSBK) season by opting to continue as title sponsor of the Australian round at Phillip Island Grand Prix Circuit for the 2017 race on February 24-26.
AFL Women’s League secures title sponsor
The National Australia Bank has signed on as the title sponsor of the newly-formed AFL Women’s League Aussie rules competition.
DBB banks extension with main sponsor
The ING-DiBa German subsidiary of Dutch financial services giant ING has extended its sponsorship of the German Basketball Federation (DBB).
Standard Life Investments renews Ryder Cup partnership
Global asset manager Standard Life Investments has extended its partnership with the Ryder Cup golf event.
Asian Champions Trophy signs up first title sponsor
Direct selling company QNet has agreed a deal to become the title sponsor of this year’s men’s Asian Champions Trophy national team hockey tournament.
Caixa adds Santos to sponsorship portfolio
Government-owned bank Caixa Economica Federal has agreed a shirt sponsorship deal with Campeonato Brasileiro Serie A football club Santos.
Leicester teams up with Asian insurance firm
English Premier League football club Leicester City has entered into a partnership with insurance company DirectAsia.
Basketball Bundesliga duo partner with Allianz, SAP
German Basketball Bundesliga (BBL) clubs Ratiopharm Ulm and Bayern Munich have agreed premium partnerships with financial services group Allianz and software company SAP, respectively.
Manchester City extends with regional banking partner
Vietnamese banking group Saigon Hanoi Commercial Joint Stock Bank (SHB) has extended its partnership with English Premier League football club Manchester City.