Financial Services

English Premier League football club Arsenal has extended its partnership with credit card company MBNA.

Italian bank BNL has renewed an agreement that grants it title sponsorship of the Italian Open tennis tournament, which is held in Rome.

Banking and financial services company Regions Bank has agreed to extend its title sponsorship of the Tradition PGA Tour Champions golf event in the US.

Insurance group QBE has signed on as the new title sponsor of the PGA Tour’s Shootout event, which takes place annually in the US state of Florida.

The Pyeongchang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has agreed a sponsorship deal with financial services company KEB Hana Bank, according to Yonhap.

US insurance firm Geico has extended its partnership with the ELeague esports organisation.

Indian bicycle manufacturer Hero Cycles has been unveiled as the new main sponsor of Indian Premier League Twenty20 cricket franchise Kings XI Punjab.

US insurance brand Liberty Mutual Insurance Group is a top-tier sponsor of the United States Olympic Committee (USOC) and a partner of several national governing bodies in the US.

Financial services company Prudential has agreed a deal to sponsor the 2017 edition of the Southeast Asian Games multi-sport event, which will be held in the Malaysian capital of Kuala Lumpur.

Government-owned banking group Caixa has extended its shirt sponsorship deal with Campeonato Brasileiro Serie A football club Botafogo.

Insurance company GIO has agreed a deal to title sponsor the 2018 Wheelchair Rugby World Championship, which will be held in the Australian city of Sydney.

Government-owned bank Caixa Economica Federal has expanded its partnership with Santos to become the long-term main sponsor of the Campeonato Brasileiro Serie A football club.

NHL ice hockey franchise the Detroit Red Wings has agreed a sponsorship deal with Huntington Bank and expanded its association with Canadian beer brand Labatt Blue, with both companies having also been named as landmark-level partners of Little Caesars Arena, the team’s new home facility.

Allianz has add the Formula E Championship to its new portfolio of digital sports sponsorships, which includes Drone Racing League and Roborace, the world’s first driverless electric race series.

Financial services company BNP Paribas has extended its Main Partner sponsorship of tennis’s French Open until 2021 for an increase but at a value below the French Tennis Federation’s (FFT) asking price.

Government-owned banking group Caixa has extended its shirt sponsorship deal with Campeonato Brasileiro Serie A football club Coritiba.