Financial Services
Cofidis adds WorldTour events to Spanish cycling portfolio
French financial services company Cofidis has strengthened its commitment to Spanish cycling by agreeing a new deal to sponsor three of the country’s UCI WorldTour races in 2018.
Manchester City signs US-focused deal with Barclays
English Premier League football club Manchester City has signed a US-focused partnership with financial services company Barclays.
Sponsor steps up to kit status with Brumbies
Insurance company AustBrokers Canberra has expanded its partnership with Australian Super Rugby franchise the Brumbies by becoming a kit sponsor of the team.
Scottish Premiership club renews with main sponsor
Scottish Premiership football club Dundee has extended its partnership with solicitor and estate agent firm McEwan Fraser Legal, its main sponsor.
Allianz backs Gold Coast 2018
German financial services company Allianz has agreed a deal to sponsor the upcoming Commonwealth Games in Gold Coast, Australia, while it has also renewed its partnership with the Australian Paralympic Committee.
LV Bet teams up with German ice hockey body
The German Ice Hockey Federation (DEB) has entered into a partnership with online gambling operator LV Bet, while Iserlohn Roosters, which plays in the country’s Deutsche Eishockey Liga top-tier club competition, has extended a deal with national banking company Märkische Bank.
Newcastle Knights complete kit sponsorship with Mine Super
Superannuation fund Mine Wealth + Wellbeing (Mine Super) has stepped up its backing of the Newcastle Knights by becoming a kit sponsor of the Australian NRL rugby league club.
Snooker’s World Seniors Tour sets first with cryptocurrency deal
UK-based Assetereum Crypto Currency has agreed to become title sponsor of snooker’s 2018 World Seniors Championship in what is believed to be the first deal of its kind.
Rugby Australia signs sevens kit sponsor
Brokerage and prime services provider Invast Global has expanded its partnership with Rugby Australia by becoming the shorts sponsor of the country’s sevens national teams.
Super Rugby’s Stormers secure new shirt sponsor
Financial services company Warwick has agreed a deal to sponsor South African rugby union team Western Province, through which it will also become a partner of the Stormers Super Rugby franchise.
Bennetts returns as British Superbike Championship title sponsor
Motorcycle insurance specialist Bennetts has been unveiled as the title sponsor of the British Superbike Championship.
Allianz renews with Handball Bundesliga’s Leipzig
German financial services company Allianz has extended its partnership with SC Leipzig, which plays in the country’s top-tier Handball Bundesliga.
Emirates Cricket Board signs main sponsor
The Emirates Cricket Board has signed a new partnership with Al Nabooda Insurance Brokers.
Brisbane Roar lands new shirt sponsor
Australian A-League football club Brisbane Roar has signed a shirt sponsorship deal with loan provider Central Home Loans.
Mastercard renews Champions League deal
Global payment services provider Mastercard has extended its sponsorship of the Uefa Champions League club football competition.
Manchester City links up with AvaTrade
English Premier League football club Manchester City has entered into a partnership with foreign exchange and CFD broker AvaTrade.
Vitality signs T20-focused deal with ECB
The England and Wales Cricket Board has strengthened its ties with Vitality by agreeing a new deal with the health and life insurance company.
Cashback World extends EHF Champions League partnership
Money-saving specialist Cashback World has renewed its sponsorship of the European Handball Federation’s Champions League club competition.