Financial Services
Bayern Munich signs regional deal with Industrial Bank of China
Bundesliga club Bayern Munich has signed a new regional partnership with the Industrial Bank of China (CIB), one of the world’s largest banks.
Getafe inks new sleeve partnership with Reale Seguros
LaLiga club Getafe has signed a new sleeve partnership with Spanish insurance brand Reale Seguros.
Under the deal, Reale Seguros will have branding on Getafe’s left sleeve until June 2021.
Digi+ partners with Athletico Paranaense in profit-sharing deal
Brazilian Série A club Athletico Paranaense has signed up banking group Banco Renner as the club’s new main shirt sponsor.
Blue Jays bank extension with TD
Major League Baseball franchise the Toronto Blue Jays has agreed a five-year extension to its partnership with TD Bank.
TD has served as the Official Bank of the Blue Jays for 13 years
Flamengo leaves Caixa, signs with BS2 digital bank
Brazilian Série A club Flamengo has signed a new main shirt partnership with local bank BS2.
Under the deal, BS2 will be the club’s main shirt sponsor for two seasons, until December 2020.
BNP Paribas to end title sponsorship of Davis Cup
French banking group BNP Paribas has ended its title sponsorship of the Davis Cup, but will continue as title sponsor of the Fed Cup, and other International Tennis Federation properties
Comdirect, Aldi to support Hamburg’s Beach Volleyball Worlds
Financial services company Comdirect and supermarket chain Aldi have been announced as the two presenting sponsors of this year’s Beach Volleyball World Championships in Hamburg, Germany.
Vasco da Gama seals BMG shirt sponsorship
Campeonato Brasileiro Série A football club Vasco da Gama has confirmed a five-year deal that makes financial services group Banco BMG its new main sponsor.
Nürnberger Versicherung commits as main sponsor of FC Nürnberg
German Bundesliga football club FC Nürnberg has secured a three-year extension to its partnership with main sponsor, insurance group Nürnberger Versicherung.
Premier League confirms Barclays partnership renewal
The Premier League has announced a three-year renewal of its partnership with UK banking group Barclays – confirming a report by SportBusiness Sponsorship in November.
Tie Break Tens teams up with Moneycorp
Global currency expert Moneycorp has agreed a deal to sponsor Tie Break Tens, the short-form tennis series
Barclays signs multi-million-pound title deal with Women’s Super League
UK banking group Barclays has signed a multi-million-pound deal as the first title sponsor of the English Women’s Super League.
LaLiga extends title partnership with Santander
Spain’s LaLiga has extended its title sponsorship with Spanish bank Santander.
Under the new deal, Santander will continue to title sponsor the league until the end of the 2020-21 season.
Banco BMG signs new shirt deal with Vasco da Gama – report
Brazilian financial firm Banco BMG has reportedly signed a new main shirt deal with Campeonato Brasileiro Série A club Vasco da Gama.
NAB renews naming deal with Women’s AFL
The National Australia Bank (NAB) has extended its Premier Partner deal with the Australian Football League women’s competition until 2022.
Formula E’s DS Techeetah signs up AFEX
The DS Techeetah team, which competes in the Formula E electric car-racing world championship, has struck a sponsorship deal with Associated Foreign Exchange (AFEX)
Ivy League inks landmark sponsorship with TIAA
Intercollegiate sports conference the Ivy League is dipping into the big time world of college sports sponsorships
Cruzeiro ditches Caixa, signs with new shirt sponsor Digi+
Brazilian football club Cruzeiro has signed a new main shirt deal with Renner Bank to promote its ‘Digi+’ operations brand.