Eyewear

Cricket

Through the summer of 2019, Specsavers activated its England Test Match title sponsor rights via multiple strands including media engagement, VIP hospitality, on-site and at-stadium branding.
Golf

Active eyewear brand goodr has partnered with this year’s edition of women’s team golf competition the Solheim Cup, which takes place this week at Gleneagles in Scotland.
American Football

NFL American football franchise the San Francisco 49ers has agreed a multi-year partnership with online eyewear company Zenni Optical
American Football

The National Football League has announced a four-year agreement with leading eyewear and sport lifestyle brand Oakley to become the league’s official helmet visor provider, a new sponsorship category f…
Golf

Sunglasses and eyewear manufacturer Maui Jim has agreed a partnership with golf organisation the European Tour
Motorsport

Formula One motor-racing team Mercedes has entered into a partnership with Police, the lifestyle brand of eyewear manufacturer Group De Rigo
Motorsport

US eyewear brand Oakley has stepped up its involvement in the MotoGP motorcycling championship by agreeing a partnership with Honda Racing Corporation
Cricket

Coolwinks, an online eyewear provider, has been signed up as the principal sponsor of the Sunrisers Hyderabad Indian Premier League Twenty20 cricket team
Football

English Premier League football club Manchester United has entered into a multi-year global partnership with Hawaii-based sunglasses and eyewear brand Maui Jim
Beach Volleyball

Performance eyewear manufacturer Roka Sports has agreed a partnership with p1440, the new beach volleyball event series launched by US five-time Olympian Kerri Walsh Jennings (pictured)