Confectionery
USA Hockey scores partnership with Dunkin’ Donuts
Coffee and baked goods chain Dunkin’ Donuts has entered into a partnership with USA Hockey, the governing body for ice hockey in the United States.
Dunkin’ Donuts becomes first major sponsor of NWHL
Coffee and baked goods chain Dunkin’ Donuts has signed on as the first corporate sponsor of the National Women’s Hockey League, a new ice hockey competition in the United States.
Kellogg’s backs Team GB on road to Rio 2016
Cereal foods manufacturer Kellogg’s has agreed a deal with the British Olympic Association to become an official partner of Team GB.
USOC satisfies sweet tooth with Hershey partnership
The United States Olympic Committee has agreed a five-year partnership with confectionery group Hershey.
Chewing gum brand tips off Turkish basketball deal
Turkey’s Basketball Super League (BSL) has unveiled Vivident, the country’s leading brand of chewing gum, as its new official sponsor.
Australian Olympic team secures Mondelez support
The Australian Olympic Committee has unveiled snack food producer Mondelez International as an official partner of the country’s Olympic team.
PFF secures major backers for Pakistan Premier League
The Pakistan Football Federation has agreed sponsorship deals with sportswear manufacturer Ballon Sports and food and beverage company Shezan for its Pakistan Premier League club competition.
PepsiCo completes major league set with NBA deal
Soft drinks and snack food giant PepsiCo has signed a multi-year marketing partnership with the NBA, replacing rival brand Coca-Cola on the commercial roster of the North American basketball league.
Nestle joins Baku 2015 sponsor roster
Snack food and beverage multinational Nestle has reached an agreement for its Azerbaijani subsidiary to serve as the official confectionery supplier of the Baku 2015 European Games.
MLS bags commercial brace with Mondelez and Johnson & Johnson
North American football competition Major League Soccer has agreed multi-year partnerships with multi-national snack foods company Mondelez and the consumer division of Johnson & Johnson.
U-Vend scoops up NHL partnership
Self-service kiosks company U-Vend has secured a multi-year partnership with North American ice hockey league the NHL.
Cadbury gives Boost to Irish rugby
Confectionary company Cadbury has entered into a commercial partnership with the Irish Rugby Football Union.
Mondelez signs up ahead of Cricket World Cup launch
Snack food company Mondelez International has agreed a commercial partnership for the upcoming 2015 Cricket World Cup.
Reese’s to sponsor College Football Playoff
The Reese’s brand of North American chocolate manufacturer the Hershey Company is to become a sponsor of the new College Football Playoff (CFP) collegiate American football system.
Scottish FA nets four-year extension with Mars
The Scottish Football Association has agreed a four-year renewal to its partnership with confectionary company Mars Chocolate UK.
Kraft continues Hockeyville drive with USA Hockey
USA Hockey has agreed a multi-year deal to add food company Kraft as an official sponsor.
McVitie’s eats up enhanced AC Milan deal
British snack food company McVitie’s has agreed an expanded sponsorship deal with Italian Serie A football team AC Milan for its McVitie’s Digestive brand.
Mars continues to satisfy Nascar’s sweet tooth
Food manufacturer Mars has announced a multi-year extension to its sponsorship of Nascar and the Joe Gibbs Racing team in the North American stock-car racing series.