Clothing & Accs.
Manchester United cheers new Heroes
English Premier League football club Manchester United has agreed a multi-year partnership with new footwear brand Heroes.
PSG partners with Levi’s
French Ligue 1 football club Paris Saint-Germain has agreed a partnership with clothing company Levi’s.
OrthoLite steps up with Nets partnership
Shoe insoles manufacturer OrthoLite has entered into a partnership with NBA basketball franchise the Brooklyn Nets.
Parmigiani Fleurier signs on to support Boat Races
The Boat Race Company, which organises the annual rowing races between English universities Oxford and Cambridge, has agreed a partnership with luxury watch brand Parmigiani Fleurier.
CBA clocks up partnership with Tag Heuer
The Chinese Basketball Association (CBA) has agreed a partnership with luxury watch brand Tag Heuer.
England Rugby League constructs Trojan Workwear deal
Work clothing and footwear company Trojan Workwear has struck a deal with England Rugby League to become an official partner of the country’s national rugby league team.
Tissot’s work with Fiba key to NBA mega-deal
Swiss watchmaker Tissot’s Global Partner deal with Fiba, basketball’s global governing body, led to its biggest ever sponsorship agreement with the US-based National Basketball Association.
PSG continues to look the part with Hugo Boss renewal
French Ligue 1 football club Paris Saint-Germain has renewed its partnership with Hugo Boss, the German fashion house.
Manchester United enters New Era with headwear partner
English Premier League football club Manchester United has teamed up with US lifestyle products manufacturer New Era.
Boca Raton Bowl kits out with new title sponsor
The Boca Raton Bowl college American football game has signed the Marmot clothing and equipment company as its new title sponsor.
Tissot: Wide-reaching portfolio secures North America exposure with NBA
Reliability and practical application are at the front of watchmaker Tissot’s sponsorship strategy.
NBA clocks up new sponsorship category with Tissot partnership
The National Basketball Association has signed a multi-year global partnership that will make Swiss watch brand Tissot the first official timekeeper of the NBA, Women’s National Basketball Association and NBA Development League.
New clothing sponsor for Azerbaijani outfit
Azerbaijani Premier League football club Gabala has agreed a sponsorship deal with the clothing brand Sarar.
Swiss Football League links up with Engelbert Strauss
Work and safety wear manufacturer Engelbert Strauss has signed up as an official sponsor of the Swiss Football League.
Leicester Tigers link up with footwear provider
English rugby union club Leicester Tigers has teamed up with Cat Footwear in a partnership deal.
Tissot arrives in time for Rugby World Cup
Swiss watch manufacturer Tissot has agreed to become the official timekeeper of Rugby World Cup 2015.
Connacht sharpens up for new season with Anthony Ryans
Irish Pro12 rugby union team Connacht has agreed a partnership with tailor Anthony Ryans Galway.
Web Eyewear gives Udinese clear vision for new season
Spectacles and sunglasses brand Web Eyewear has secured an official sponsorship agreement with Italian Serie A football team Udinese.