English Premier League football club Manchester United has agreed a multi-year partnership with new footwear brand Heroes.
Part of the Da Vinci Luxury group, Heroes has been named the official shoe of the United squad. Through the deal, the company will develop a collection of club-branded footwear, which will be available to supporters for purchase.
United’s first-team players and staff will also wear Heroes’ shoes when on official club duty.
Alfredo D’Acchioli, chairman of the supervisory board of Da Vinci Luxury, said: “This is the first partnership of its kind for Heroes and we are confident that Manchester United’s enthusiastic fans will be the ideal audience for the launch of our Heroes brand.”