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Manchester United enters New Era with headwear partner

English Premier League football club Manchester United has teamed up with US lifestyle products manufacturer New Era.

The multi-year global deal sees New Era become the club’s first official leisure headwear provider.

Specially-made United products will include caps, baseball caps, visors, hats, bobble hats and beanies.

New Era’s partnership with United adds to the company’s sports portfolio. The firm has held on-field cap rights with Major League Baseball for 81 years.

“As New Era continues to expand its international reach, growing our business in world football was a natural progression,” Christopher H. Koch, president and chief executive of New Era, said.