Clothing & Accs.
Premier League to keep time with Tag Heuer
Swiss watch manufacturer Tag Heuer has been unveiled this (Tuesday) afternoon as a new partner of football’s English Premier League.
ARU puts best foot forward with RM Williams
Bootmaker RM Williams has agreed a four-year partnership with the Australian Rugby Union.
Yankees put best foot forward with new partnership
Shoe insole provider OrthoLite has secured a partnership with North American Major League Baseball franchise the New York Yankees.
Italian clothing company links up with AZ Alkmaar
Dutch Eredivisie club AZ Alkmaar has signed a partnership deal with Italian clothing supplier Cavallaro Napoli.
New IPL franchise adds another sponsor
Newly-formed Indian Premier League Twenty20 cricket franchise the Rising Pune Supergiants has agreed a sponsorship deal with Mumbai-based denim company Spykar Lifestyles.
Diesel enters cricket market with IPL champions
Italian fashion label Diesel has entered into a partnership with Indian Premier League Twenty20 cricket franchise the Mumbai Indians.
Tag Heuer on time with Football Federation Australia
Football Federation Australia has unveiled a partnership with Swiss watchmaker Tag Heuer.
Tag Heuer adds to motorsport portfolio with Endurance World Championship deal
Luxury watch brand Tag Heuer has been named the official timing partner of the Endurance World Championship motorcycling series.
Tag Heuer adds WTCC to growing motorsports portfolio
Watchmaker Tag Heuer added another property to its burgeoning motorsports portfolio under an agreement with the World Touring Car Championship (WTCC).
Lions dress for success with Thomas Pink
UK-based formalwear company Thomas Pink has renewed its partnership with the British and Irish Lions rugby union team.
FFA to look the part with new formalwear partner
Australian fashion brand Saba has been named the official formal outfitter for Football Federation Australia, the sport’s governing body in the country.
Reem Acra extends support of FEI World Cup Dressage
Fashion designer Reem Acra has extended a partnership with the International Equestrian Federation (FEI) World Cup Dressage Western European league and series final.
Tag Heuer steps up partnership with WTCC
The World Touring Car Championship motor racing series has entered into a partnership with luxury watch brand Tag Heuer.
Bestseller replaces PDVSA in Renault F1 relaunch
Danish fashion brand Bestseller will sponsor carmaker Renault’s new Formula One team, thus ensuring that Danish driver Kevin Magnussen gets one of the main driver positions for the 2016 season.
Sauber counts down to 2016 F1 season with Edox
Formula One motor racing team Sauber has signed Swiss watch manufacturer Edox as a new premium partner.
Gaerne steps onto Motocross World Championship calendar
Italian motorcycle boots manufacturer Gaerne has been unveiled as a new partner of the Motocross World Championship motorcycling series.
Richard Mille adds Haas to F1 roster
Luxury watchmaker Richard Mille has entered into a season-long partnership with new Formula One motor-racing team Haas F1.
Tag Heuer adds MLS, US Soccer to football portfolio
Luxury watch brand Tag Heuer has entered into multi-year partnerships with Major League Soccer and the US Soccer national governing body.