Betting

Cognac brand Hennessy has extended its title sponsorship of horse racing’s Gold Cup by a further three years.

Entertainment and casino company SkyCity has extended its term as a major sponsor of the New Zealand Warriors National Rugby League team by two seasons.

Australian National Rugby League (NRL) team Parramatta Eels has agreed major sponsorship deals with property developer Dyldam and online bookmaker Unibet.

English Premier League football club Manchester City has renewed a partnership with Irish bookmaker Paddy Power.

Bookmaker Paddy Power has renewed its association with Cheltenham Racecourse by becoming the naming sponsor of the second day of the Open Meeting at the English horse racing venue.

Britain’s national governing body for taekwondo, GB Taekwondo, has announced a sponsorship deal with gaming brands Beacon Bingo and Cashino.

The European Handball Federation’s marketing arm has extended its partnership with online gambling company bet-at-home.com to cover the 2013-14 season.

AT THE WEEKEND, Spanish champions FC Barcelona had less possession than their opponents for the first time in over five years

The value of the title sponsorship of Serie B, the second tier football league in Italy, rebounded in its latest deal with betting company Eurobet, following a drop of more than 50 per cent in the last year of the previous agreement.

Cheltenham Racecourse has reached a three-year agreement with Freebets.com to make the betting affiliate site the title sponsor of its two mile five furlong handicap chase on Festival Trials Day.

The Football Association of Ireland has announced a commercial partnership with Irish online betting and social networking company BragBet.

A share of betting revenues from fans will help top up the English  Football League’s income from its new title sponsorship deal with Sky Bet, after the deal fell short of the league’s revenue target.

Italian Serie A football club Bologna has agreed an exclusive deal for 32Red to become its official casino partner for the 2013-14 and 2014-15 seasons.

English Premier League club Arsenal has reached a deal to make Irish bookmaker Paddy Power its official betting partner in the UK, Ireland and Italy.

English Premier League football team Crystal Palace has announced a one-year deal making 12Bet the club’s stadium sponsor and official betting partner.

English Premier League football clubs West Bromwich Albion and Hull City have agreed new sponsorship deals with betting firms TLC88.com and SBOBet ahead of the start of the season this weekend.

The World Snooker governing body has announced that online gambling company 888casino.com has signed up as the new title sponsor of its World Seniors Championship.

English Premier League football club Arsenal has agreed a three-year deal to make online gaming website Bodog its official Asian betting partner.