Betting
Hennessy renews historic Gold Cup association
Cognac brand Hennessy has extended its title sponsorship of horse racing’s Gold Cup by a further three years.
SkyCity renews Warriors deal
Entertainment and casino company SkyCity has extended its term as a major sponsor of the New Zealand Warriors National Rugby League team by two seasons.
Eels boosted by dual deal
Australian National Rugby League (NRL) team Parramatta Eels has agreed major sponsorship deals with property developer Dyldam and online bookmaker Unibet.
Manchester City bets on Paddy Power partnership
English Premier League football club Manchester City has renewed a partnership with Irish bookmaker Paddy Power.
Paddy Power expands jump racing presence at Cheltenham
Bookmaker Paddy Power has renewed its association with Cheltenham Racecourse by becoming the naming sponsor of the second day of the Open Meeting at the English horse racing venue.
Gaming brands back GB Taekwondo
Britain’s national governing body for taekwondo, GB Taekwondo, has announced a sponsorship deal with gaming brands Beacon Bingo and Cashino.
EHF secures bet-at-home extension
The European Handball Federation’s marketing arm has extended its partnership with online gambling company bet-at-home.com to cover the 2013-14 season.
Following La Liga?
Eurobet deal doubles Serie B title rights revenue
The value of the title sponsorship of Serie B, the second tier football league in Italy, rebounded in its latest deal with betting company Eurobet, following a drop of more than 50 per cent in the last year of the previous agreement.
Freebets.com on board with Cheltenham for Festival Trials Day
Cheltenham Racecourse has reached a three-year agreement with Freebets.com to make the betting affiliate site the title sponsor of its two mile five furlong handicap chase on Festival Trials Day.
BragBet backs Irish FA
The Football Association of Ireland has announced a commercial partnership with Irish online betting and social networking company BragBet.
Sky Bet revenue share to lift Football League income
A share of betting revenues from fans will help top up the English Football League’s income from its new title sponsorship deal with Sky Bet, after the deal fell short of the league’s revenue target.
Bologna teams up with 32Red
Italian Serie A football club Bologna has agreed an exclusive deal for 32Red to become its official casino partner for the 2013-14 and 2014-15 seasons.
Arsenal adds Paddy Power to betting portfolio
English Premier League club Arsenal has reached a deal to make Irish bookmaker Paddy Power its official betting partner in the UK, Ireland and Italy.
Palace signs stadium deal with 12Bet
English Premier League football team Crystal Palace has announced a one-year deal making 12Bet the club’s stadium sponsor and official betting partner.
West Brom and Hull sign betting deals ahead of new Premier League season
English Premier League football clubs West Bromwich Albion and Hull City have agreed new sponsorship deals with betting firms TLC88.com and SBOBet ahead of the start of the season this weekend.
World Snooker seals new 888casino.com deal
The World Snooker governing body has announced that online gambling company 888casino.com has signed up as the new title sponsor of its World Seniors Championship.
Bodog to drive Arsenal brand in Asia
English Premier League football club Arsenal has agreed a three-year deal to make online gaming website Bodog its official Asian betting partner.