Eels boosted by dual deal

Australian National Rugby League (NRL) team Parramatta Eels has agreed major sponsorship deals with property developer Dyldam and online bookmaker Unibet.

A corporate sponsor since 1998, Dyldam replaces fluid transfer solutions specialist and nine-season partner Pirtek as Parramata Eels’ major sponsor for the next three seasons, a move which means it upgrades from a sleeve to front-of-jersey sponsor.

Unibet has signed on as a back-of-jersey sponsor and collectively the two deals stand as the largest in Eels history, according to chief executive Scott Seward.

Although Seward did not disclose exact terms, reports by the Sydney Morning Herald suggests their net worth exceeds A$1million ($934,000/€700,000).