Betting
Everton signs pan-European partnership with Coral
English Premier League football team Everton has signed a two-year deal to make Coral Interactive its official European betting partner.
NHL’s Coyotes seal new arena naming rights partner
The National Hockey League’s Arizona Coyotes has sealed a nine-year deal for Gila River Casinos to become the new naming rights partner of the ice hockey franchise’s home arena.
Southampton and Leicester City net betting partners
English Premier League football clubs Southampton and Leicester City have secured betting partners ahead of the 2014-15 season.
Tottenham Hotspur alters gaming strategy with Marathonbet deal
English Premier League football club Tottenham Hotspur has agreed a two-year deal to make online gaming company Marathonbet its official betting partner.
Dutch cycling team secures replacements for main sponsor Belkin
UCI World Tour cycling squad Team Belkin has confirmed that long-term sponsorship deals have been agreed in principle with the Dutch national lottery and retail company BrandLoyalty.
Polish FA takes punt on STS
The Polish Football Association (PZPN) has signed a two-year agreement to make betting company STS an official partner.
Basketball Bundesliga nets betting partner
Austrian-headquartered sports betting company Ruleo Alpenland has signed a multi-year agreement to become the official betting partner of Germany’s Basketball Bundesliga.
Lotto rides again in UCI World Tour with Soudal
The Belgian national lottery has signed a six year extension to its title sponsorship of the Lotto-Belisol UCI World Tour cycling team, which will also have a new co-naming partner from 2015.
Leading Asian Tour event secures presenting sponsor
Online casino company 918.com has signed up as the new presenting sponsor of the Resorts World Manila Masters tournament on golf’s Asian Tour.
Dutch lottery set to secure future of Team Belkin
UCI World Tour cycling squad Team Belkin has secured its long-term future with the Dutch national lottery and retail company BrandLoyalty set to agree deals to sponsor the team, according to Dutch newspaper De Telegraaf.
LFP extends partnership with state lottery group
The Spanish Football League (LFP) has extended its partnership with the country’s state lottery group, Sociedad Estatal Loterías y Apuestas del Estado (SELAE/LAE), for the 2014-15 Spanish Liga season.
Lotus F1 bets on Interwetten sponsorship
Online gaming company Interwetten has agreed to become a sponsor of the Lotus Formula One motor racing team for the German and Hungarian Grands Prix.
Gambling firm enters EPL market with West Brom deal
English Premier League football club West Bromwich Albion has agreed a new sponsorship deal with online gambling company 666Bet.
EPL’s Hull seals record shirt sponsorship deal
English Premier League football club Hull City has entered into the largest shirt sponsorship deal in its history after reaching an agreement with online betting company 12Bet.
Liverpool bets on Scandinavian partnership
Scandinavian online gaming website ComeOn! has struck a partnership with English Premier League football club Liverpool.
Jack Wolfskin and Bet365 extend West Brom deals
English Premier League football club West Bromwich Albion has extended sponsorship deals with outdoor clothing and equipment provider Jack Wolfskin and online gambling company Bet365.
Brondby extends with main sponsor Bet25
Gambling operator Bet25 has agreed to extend its shirt sponsorship deal with Danish Superliga football team Brondby.
Ladbrokes: From sponsorship to media campaigns
Sports sponsorships by the UK betting operator Ladbrokes are currently used as part of an integrated marketing approach rather than a standalone tool to acquire betting customers, a key marketing executive at Ladbrokes has said.