Automobile Manufacturing

Automotive manufacturer Audi has been unveiled as the presenting sponsor of the Vierschanzentournee ski jumping series.

Carmaker Nissan is focused on engaging local dealers to support its goal of a 10-per-cent market share in the US following its mammoth sponsorship deal with 100 US colleges.

Carmaker Nissan is looking to bring all of its sponsorship deals under the global brand umbrella, Gerhard Fourie, general manager, global brand strategy for Nissan, told Sports Sponsorship Insider following the brand’s 100-US college deal.

The International Paralympic Committee (IPC) has brokered its most-valuable sponsorship deal to date in a nine-year Worldwide Partner agreement with carmaker Toyota.

Luxury carmaker Bentley has agreed its first sports sponsorship since 2011, signing a one-year deal with British racecourse operator The Jockey Club to serve as its Official Luxury Car Partner.

AFL Aussie rules football club the Geelong Cats has extended what it claims is a record sponsorship deal with US automotive manufacturer Ford.

Korean automotive manufacturer Hyundai has agreed sponsorship deals with NFL American football franchises the Minnesota Vikings and Pittsburgh Steelers.

Alibaba E-Auto, the car manufacturing brand of Chinese e-commerce company Alibaba Group, has secured a long-term partnership deal with football’s global governing body Fifa for the annual Club World Cup tournament.

Formula One team Red Bull Racing has confirmed its title sponsorship deal with Infiniti, the premium car brand of Japanese automotive manufacturer Nissan, will cease at the end of this year.

Newly-promoted Serie A club Bologna FC is understood to be close to signing a sixth Premium Partner, which will help push sponsorship income up by 50 per cent on two seasons ago in the 2015-16 season, according to Sports Sponsorship Insider estimates.

The sponsorship manager for Italian car brand Fiat in Europe, the Middle East and Africa will continue to explore “new territories and activities that can support our brand” following the renewal of Fia…

Online automotive spare parts retailer Oscaro.com has enhanced its partnership with motor racing series the World Touring Car Championship by striking a new two-year deal with its organisers.

Automotive manufacturer Toyota has signed up as a worldwide partner of the International Paralympic Committee in a groundbreaking deal that covers the entire Paralympic movement.

Korean automotive manufacturer Hyundai has signed a sponsorship deal with World Archery, the sport's global governing body.

Automotive company Dongfeng Nissan has launched legal action against Chinese Super League football club Guangzhou Evergrande for what it believes is a breach of the two parties’ sponsorship agreement.

The South African Rugby Union (SARU) is in talks to replace two of the main sponsors of its Springboks national team.