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World Archery on target with Hyundai deal

Korean automotive manufacturer Hyundai has signed a sponsorship deal with World Archery, the sport's global governing body.

The agreement will run for three years, from 2016 through to 2018.

Under the deal, Hyundai will become title sponsor of the body’s Archery World Cup in 2016, 2017 and 2018, as well as the World Archery Championships in 2017.

Hyundai will also benefit from extensive branding exposure at the body’s various global archery events under its exclusive automotive sector rights.

In addition, Hyundai will work with the governing body on a range of activations.

Hyundai has a long-term affiliation with the sport, having supported the Korea Archery Association since 1985.