Automobile Manufacturing
Infiniti strikes partnership with Atlanta Braves
Infiniti, the premium car brand of Japanese automotive manufacturer Nissan, has entered into a partnership with Major League Baseball team the Atlanta Braves.
Italian basketball team nets Fiat as title sponsor
Automotive giant Fiat has agreed a deal to become the title sponsor of Italian Lega Basket Serie A basketball team Torino.
R&G extends with British Superbikes
Motorcycle accessories provider R&G has extended its partnership with the British Superbike Championship motorcycling series.
Kia to drive Bologna for 2016-17 season
Italian Serie A football club Bologna has entered into a partnership with Korean automotive company Kia.
NBA’s 76ers eschew naming rights strategy for new training complex
Toyota, NovaCare Rehabilitation, Virtua, NFI and Kimball Office have each signed on as founding partners of NBA basketball franchise the Philadelphia 76ers’ new training complex.
Inter Milan drives forward with Infiniti
Infiniti, the premium car brand of Japanese automotive manufacturer Nissan, has entered into a partnership with Italian Serie A football club Inter Milan.
Renault to support rugby union development drive in Uruguay
French automotive manufacturer Renault has entered into a partnership with the Unión de Rugby del Uruguay, the national governing body of rugby union in the South American country.
South Africa’s Dolphins wager on new title sponsor deal
South African sports betting operator HollywoodBets has opted to upgrade its partnership with the Dolphins domestic cricket franchise by taking on the title sponsorship rights to the team.
Mitsubishi Motors builds on RFU deal with England Rugby partnership
Mitsubishi Motors, the automotive manufacturing arm of Japan’s Mitsubishi Group, has agreed a deal to become the official performance partner of England Rugby.
NFL’s Rams finalise roster of top-tier sponsors
The Los Angeles Rams NFL American football franchise has completed its roster of top-tier ‘homecoming’ sponsors by securing deals with cloud-based learning solutions and talent company Cornerstone OnDemand, US telecommunications firm AT&T and Korean automotive company Hyundai.
NFL hauls in Ford partnership
The NFL American football league has entered into a three-year partnership with US automotive manufacturer Ford.
Lincoln to provide Cowboys with smooth ride
The Dallas Cowboys NFL American football franchise has linked up with luxury car manufacturer Lincoln.
Big Ten teams up with International Truck
International Truck has agreed a deal to become the official equipment truck of the Big Ten US college sports conference.
Toyota drives on as AFL’s premier partner
Japanese automotive manufacturer Toyota has extended its long-running partnership with the AFL Australian rules football league.
Napoli motors ahead with Opel deal
German car manufacturer Opel has entered into a partnership with Italian Serie A football club Napoli.
Land Rover drives on with Premiership Rugby
British multi-purpose vehicle manufacturer Land Rover has extended its partnership with Premiership Rugby, the governing body of the top division of English rugby union.
Eintracht Frankfurt renews with Horn, welcomes back Euler Group
German Bundesliga football club Eintracht Frankfurt has extended its partnership with property developer Horn and renewed its association with automotive retailer Euler Group.
Port Adelaide drives on with Renault
French automotive manufacturer Renault has extended its jersey sponsorship deal with AFL Aussie rules football team Port Adelaide.