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Big Ten teams up with International Truck

International Truck has agreed a deal to become the official equipment truck of the Big Ten US college sports conference.

The deal also names the manufacturer as the official equipment truck of Big Ten Network, the conference’s online portal. The agreement covers the 2016 and 2017 American football seasons.

As part of the deal, the International DuraStar will be the featured truck on Big Ten Network’s first-ever BTN Tailgate show, which debuts later this month. The truck will be promoted during shows at conference matches and at the 2016 Big Ten Football Championship game.

International Truck will receive further promotion across Big Ten Sports properties and BTN platforms.